Our Pursuit

CRAFT Takes Political Campaign Tactics, Tools and Technology to Organizations, Associations and Brands.

CRAFT is a new type of agency for a new era of marketing, advertising, and advocacy. Born out of the political campaign battlefield, CRAFT understands how to target audiences with compelling messages that incite action. Wherever people consume information...via television, radio, tablet, smart phone...in broadcast, digital, social media, new media, blogs... we reach them. We are driven by creative. Devoted to data and metrics. Eager to take risk. Consumed by client service.

Our campaigns win by moving opinion, changing legislation, and elevating brands. Our clients sell products, propose ideas, communicate opinions, tell stories, and leverage influence. They are "Fortune 500" corporations, global brands, and startup-businesses. Some of our clients are members of Congress, influential associations, think tanks, and issue groups.

Many of our campaigns have won awards and some have made history.

Our Services


  • Search, Display & Social
  • Video & Pre-Roll
  • Premium, Contextual & Mobile


  • Issue Advocacy
  • Message Development
  • Crisis Communications
  • Earned Media
  • Online Grassroots Engagement
  • Reputation Management


  • Strategy, Management & Maintenance
  • Website & App Development
  • Analytics
  • Online Marketing, Fundraising & List Building


  • Media Strategy & Concept Development
  • Scripting & Storyboarding
  • Pre-Production, Production & Post-Production
  • Editing & Trafficking


  • Multi-Media Marketing and Branding
  • Digital, Print & Outdoor Advertising
  • Illustration, Info-graphics & Data Visualization
  • Website & Application Design
  • Print & Digital Collateral


  • Television Guest Booking
  • Crisis Response Strategy
  • Reputation Management
  • Audience & Stakeholder Engagement


  • Strategy & Community Building
  • Content Creation & Design
  • Conversation Monitoring
  • Sentiment Analysis


  • Strategy & Creative
  • Modeling, Targeting & Placement
  • Optimization
  • Competitive Analysis


  • Television Guest Booking
  • Story Formulation
  • Media Monitoring
  • On-Air Coaching & 
  • Post-Interview Packaging

CRAFT Sizzle Reel

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Center for Capital Markets

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More Time for Full Time

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XAPP Media

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Our Team

Brian Donahue

Chief Executive Officer & Founder

Jared Michael

Chief Operating Officer & General Counsel

Caitlin Donahue

Vice President of Public Affairs

John Randall

Vice President of Digital

Leif Larson

Political and Advocacy Manager

James Krol

Director of Client Engagement

Sridhar Shankar

Director of Digital Development

Joe Greeley

Director of Production

Ken Jaffe

Art Director

Matt Atkinson

Director of Digital Engagement

Evan Gassman

Director of Client Solutions

Rob Melick

Director of Media Strategies

Curtis Robinson

Senior Counsel Media Strategy

Sinead Casey

Deputy Manager

Isabelle Leichtman

Operations Manager

Cory Maran

Director of Advocacy

Jane Connors

Account Manager

Sarah Fink

Account Executive

Nadav Kessous

Media Video Editor & Graphic Designer

Alice Ly

Front End Developer

Natalie Talis

Graphic Designer

Bryan Levine

Media Producer

Kristen Patuto

Junior Graphic Designer

Erica Wiles

Digital Media Analyst

Our Clients

Contact Us

Let’s Craft Something Together!

Ready to integrate your brand’s campaign?

Contact us via the form below and we’ll schedule a meeting or grab coffee to talk shop.

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(202) 525-4872

1600 K Street NW Suite 300 Washington, DC 20006