Our Pursuit

CRAFT Takes Political Campaign Tactics, Tools and Technology to Organizations, Associations and Brands.

CRAFT is a new type of agency for a new era of marketing, advertising, and advocacy. Born out of the political campaign battlefield, CRAFT understands how to target audiences with compelling messages that incite action. Wherever people consume information...via television, radio, tablet, smart phone...in broadcast, digital, social media, new media, blogs... we reach them. We are driven by creative. Devoted to data and metrics. Eager to take risk. Consumed by client service.

Our campaigns win by moving opinion, changing legislation, and elevating brands. Our clients sell products, propose ideas, communicate opinions, tell stories, and leverage influence. They are "Fortune 500" corporations, global brands, and startup-businesses. Some of our clients are members of Congress, influential associations, think tanks, and issue groups.

Many of our campaigns have won awards and some have made history.

Our Services

DIGITAL ADVERTISING

  • Search, Display & Social
  • Video & Pre-Roll
  • Premium, Contextual & Mobile

ADVOCACY

  • Issue Advocacy
  • Message Development
  • Crisis Communications
  • Earned Media
  • Online Grassroots Engagement
  • Reputation Management

WEB DEVELOPMENT

  • Strategy, Management & Maintenance
  • Website & App Development
  • Analytics
  • Online Marketing, Fundraising & List Building

VIDEO MEDIA & STORYTELLING

  • Media Strategy & Concept Development
  • Scripting & Storyboarding
  • Pre-Production, Production & Post-Production
  • Editing & Trafficking

ART & DESIGN

  • Multi-Media Marketing and Branding
  • Digital, Print & Outdoor Advertising
  • Illustration, Info-graphics & Data Visualization
  • Website & Application Design
  • Print & Digital Collateral

CRISIS COMMUNICATION

  • Television Guest Booking
  • Crisis Response Strategy
  • Reputation Management
  • Audience & Stakeholder Engagement

SOCIAL MEDIA MANAGEMENT

  • Strategy & Community Building
  • Content Creation & Design
  • Conversation Monitoring
  • Sentiment Analysis

Advertising

  • Strategy & Creative
  • Modeling, Targeting & Placement
  • Optimization
  • Competitive Analysis

MEDIA BOOKING

  • Television Guest Booking
  • Story Formulation
  • Media Monitoring
  • On-Air Coaching & 
Training
  • Post-Interview Packaging

CRAFT Sizzle Reel

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Center for Capital Markets

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More Time for Full Time

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XAPP Media

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Our Team

Brian Donahue

Chief Executive Officer & Founder

Jared Michael

Chief Operating Officer & General Counsel

Becky Boles

Senior Vice President of Accounts

John Randall

Vice President of Digital

Wes Battle

Vice President of Communications

Leif Larson

Political and Advocacy Manager

James Krol

Director of Client Engagement

Sridhar Shankar

Director of Technology

Sinead Casey

Director of Client Solutions

Ken Jaffe

Art Director

Evan Gassman

Director of Client Solutions

Cory Maran

Director of Advocacy

David O’Brien

Senior Communications Manager

Liz Barnett

Senior Communications Manager

Curtis Robinson

Senior Counsel Media Strategy

Isabelle Leichtman

Operations Manager

Sarah Fink

Account Manager

Bryan Levine

Production Manager

Kristen Patuto

Graphic Designer

Taylor Moyer

Account Executive

Lindsey McGougan

Digital Media Analyst

Natalie Adams

Multimedia Designer

Greg Smith

Account Executive

Annie Dunn

Account Executive

Karen Reinstein

Junior Graphic Designer

Brandon Lengyel

Media Producer

Michelle Graff

Account Executive

Nora Wiegand

Strategic Initiatives Manager

Our Clients




Contact Us

Let’s Craft Something Together!

Ready to integrate your brand’s campaign?

Contact us via the form below and we’ll schedule a meeting or grab coffee to talk shop.

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(202) 525-4872

1600 K Street NW Suite 300 Washington, DC 20006