A Message from CRAFT

CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.

Case Studies

Issue Campaigns that Work
Case Studies, Political
Issue Campaigns that Work
We Are Republican
Case Studies, Political
We Are Republican
Captivating Web Video
Case Studies, Political
Captivating Web Video
Web Video BC’04
Case Studies, Political
Web Video BC’04
The People of Standish
Case Studies, Political
The People of Standish
McCain TV Ads
Case Studies, Political
McCain TV Ads
Emotional Impact
Case Studies, Political
Emotional Impact
Taking on Obama
Case Studies, Political
Taking on Obama
Joe Wilson Goes on Offense
Case Studies, Political
Joe Wilson Goes on Offense

McCain TV Ads

This TV spot is an example of how you can put together an ad on the fly. It was written and edited while co-supervising an edit session for another spot. Used Final Cut and a Mac Pro to put this together in a matter of just a few hours. This McCain spot aired in New Hampshire during the primary.

Sometimes spots don’t need voiceovers. This concept ad is was a prime example.

Agree was the ultimate rapid response TV spot. Produced during the first presidential debate, I was able to record the debate in real time in HD, and work with the communications rapid response team to craft the ad as the debate went on. The result was a spot that was released 10-minutes before the debate was even over. The ad was played on Hannity and Colmes as well as Greta Van Sustren immediately following the debate. It managed to frame the narrative that Obama seemed to mimic or agree with McCain’s stands during the debate. It has been viewed over 660,000 times on YouTube.

No other ad in the Republican primary got as much attention as Tied Up. Immediately after John McCain got off the great zinger in the debate production began by piecing together the spot on a laptop. Most of the ad was edited with Final Cut Studio on a MacBook pro. The end result was a spot that was able to extend the Senator’s debate momentum and score a good round of earned media.

This entry was posted on Friday, January 1st, 2010 at 5:03 pm and is filed under Case Studies, Political. You can follow any responses to this entry through the RSS 2.0 feed.