A Message from CRAFT
CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.
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Why CRAFT | Media / Digital Does Not Have a Facebook Fan Page
Twitter, Facebook, YouTube and blogs are wonderful tools. So, should your organization use them? Maybe….or maybe not.
At CRAFT Media Digital, we sell communications strategy, tactics and execution to meet client goals. Social media falls under the “tactic” category. Many clients can use social media very effectively. However, for some clients, social media tactics do not meet their strategic goals. For some other clients, barriers to execution caution against investing in social media tactics.
CRAFT would be committing consultant malpractice if we told clients to invest in a social media tool just because it’s something we sell.
That means we sometimes tell clients this: If you don’t have a specific purpose for using Twitter, Facebook, YouTube or a blog . . . then don’t use them.
Which gets us back to the subject of this post. CRAFT sells communications strategy, tactics and execution across all channels. So, when the question, “Should we have a Facebook Fan Page?” came up for discussion, there were two lines of thought:
- We don’t currently have a strategic or tactical need to create and maintain a Facebook Fan Page for CRAFT.
- How can CRAFT sell something that we don’t use for CRAFT? Shouldn’t we eat our own dog food?
My own conclusion was this: If we do not have a strategic or tactical need to create and maintain a Facebook Fan Page, then we should not have one. When we decide a Facebook presence is justified, we will create one. Until then, not using a tool we don’t have a specific purpose to use is eating our own dog food.
Framework: The CRAFT Blog
CRAFT Tweets
- Facebook's Growing Political Importance, Visualized http://t.co/uIbiqbNn
- Happy Birthday to the one, the only, CRAFT Chairman @zhanover
- Check out one of our latest web videos called, Dangerous Dysfunction that we produced for .@SenatePAC http://t.co/jhJo9vRv #RetireReid
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