A Message from CRAFT
CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.
Case Studies
Reinventing the Tools of Politics
Menachem Wecker at GW Today highlights CRAFT’s GW connection…
Mr. Donahue, an adjunct professor at GW’s Graduate School of Political Management, is a founder and managing partner of CRAFT Media Digital, a political consulting firm in the District, which works with primarily conservative clients including political candidates, public affairs firms, nonprofits and media outlets.
Two other CRAFT co-founders and co-partners are GW alumni: Matthew Dybwad, B.A. ’99, and Justin Germany, M.A. ’03. Daniel Huey, B.B.A. ’10, is an account executive at the firm.
…while also delving into CRAFT’s approach to marketing communication…
According to Mr. Dybwad, CRAFT’s strength comes from the diversity of its partners’ areas of expertise and its decision to educate people about best communications practices rather than promote itself. CRAFT uses its blog to share those ideas. Recent posts have focused on identifying and creating “compelling content,” avoiding the error of treating e-mail like direct mail and the ways “Your Newsletter Is Killing Your List.”
“Instead of having a Web site that’s full of hundreds of pages of marketing-speak about why we are so great, we can show people that we know what we are doing by teaching them how it’s done,” Mr. Dybwad says. “The site traffic perpetuates itself, because people look at it as a resource that is useful to them.”
Framework: The CRAFT Blog
CRAFT Tweets
- Facebook's Growing Political Importance, Visualized http://t.co/uIbiqbNn
- Happy Birthday to the one, the only, CRAFT Chairman @zhanover
- Check out one of our latest web videos called, Dangerous Dysfunction that we produced for .@SenatePAC http://t.co/jhJo9vRv #RetireReid
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