A Message from CRAFT
CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.
Case Studies
Media’s New Kids on the Block
Justin Germany was interviewed with three other next-generation media consultants for Campaigns & Elections magazine:
C&E: How much of a struggle is it within the campaign structures that you guys work with in trying to get the resources that you guys want for online?
JG: My firm is kind of interesting in that we have a lot of these silos all together. So we have some clients where we’re doing the mail, or doing the TV, or we’re doing mail, TV, and the online component. So it becomes a lot easier internally to realize what’s working, wherever we need to allocate budget. But you still have to go back and make those arguments to the campaign about, “Hey, you really do need the money to go toward your online advertising effort.”
Framework: The CRAFT Blog
CRAFT Tweets
- Facebook's Growing Political Importance, Visualized http://t.co/uIbiqbNn
- Happy Birthday to the one, the only, CRAFT Chairman @zhanover
- Check out one of our latest web videos called, Dangerous Dysfunction that we produced for .@SenatePAC http://t.co/jhJo9vRv #RetireReid
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