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Nov 14 2013

What You Don’t Know Can Hurt Your Campaign

Posted by: John Randall

Quick, what sites performed best for your most- recent network campaign? What drove the most clicks? What about conversions? Media buyers and planners need to know these answers to key questions to better plan, execute and optimize existing and future campaigns. Yet, many do not, and cannot, know these answers. Why? Because of a lack of transparency.  [READ MORE]