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Aug 28 2014

CRAFTing the Brand

Posted by: CRAFT

According to Forbes, the three most valuable brands in the world are Apple, Microsoft and Coca-Cola. There aren’t many names on the Forbes list of top one-hundred brands that don’t evoke a mental image: logo, advertisement or experiential memory of one of their products. It is not a coincidence that the names in this list [READ MORE]


Aug 26 2014

Brian Donahue on C-SPAN “Washington Journal”

Posted by: CRAFT

Emotional Ads CRAFT| Media/Digital Partner Brian Donahue discussing the impact of culture and emotion in two classic political ads on C-SPAN’s “Washington Journal.” Watch the ads discussed here: 1952 Eisenhower Political Ad – “I Like Ike” 1964 LBJ Political Attack Ad – “Daisy” Testimonial Ads Brian Donahue discusses the validating effect of real people telling [READ MORE]