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Dec 10 2014

CRAFT’s Efforts to Fight Digital Ad Fraud and Viewability Issues

Posted by: John Randall

Fraud and viewability in the digital ad space has been a hot topic in 2014. Recently, Google released a study claiming 56.1% of all digital ads are unseen. These issues should be a concern for any digital ad buyer, but can be overcome using technology and knowhow. CRAFT’s digital buying practice ensures campaigns produce the [READ MORE]