On Friday, Campaigns & Elections recognized CRAFT Media/Digital with three Reed Awards during the annual Reed Awards dinner in Las Vegas, NV. CRAFT was honored with two awards, Best TV Ad for a Republican Congressional Candidate and Best Villain for “Puppies.” We filmed and produced this ad on behalf of Martha McSally, who ran and [READ MORE]
With the recent announcement of our expanding mission, CRAFT enters the corporate branding space with two very different — but equally important — wins. CRAFT is honored to have won W3 Awards for our work on two design-and-build corporate websites. Taking home Gold for websites in the Marketing category, W3 recognized CRAFT for the design [READ MORE]
CRAFT Partner Brian Donahue joined host Judy Woodruff of PBS NewsHour on Thursday night to discuss The White House’s State of the Union social media strategy. Brian offered, “It’s no longer the State of the Union, it’s #SOTU,” referencing the popular trending Twitter hashtag. On the significance of using social media, Brian stated, “Any time that a political [READ MORE]
To successfully execute a digital advertising campaign, you must first master the ABCs of digital advertising. Generating valuable insights and delivering the best results for ad campaigns starts with testing your messages, images, and target audiences. A common practice in marketing is A/B testing, which strategically tests two variables against each other. Applying this practice [READ MORE]
CRAFT congratulates the new members of the 114th Congress, especially those we helped to elect.