We join you in battle

Success in today's digital democracy is turning consumers into activists. Old-school tactics don't work when fighting new-school battles. Your customers, members, and stakeholders don't want to sit on the bench. They want to play - and have their voice heard.

CRAFT's Consumer Advocacy program allows trade associations to leverage the power of their members' consumers in public affairs campaigns, and it gives companies fighting battles on their own the tools do the same.

CRAFT's full suite of strategists, designers, developers, video editors, copywriters, PR pros, and digital specialists work together with you to deliver creative, cost-effective, winning campaigns.

Ballot
Initiatives

Regulatory
Battles

Federal/state/local
legislation

Employee
Communications

THIS IS THE NEW FRONTIER

  • "Our advocacy approach creates more opportunities for meaningful content distribution, brings greater exposure to social or consumer issues and builds more loyal customers through engagement." - Brian Donahue, CEO, CRAFT

    Source: MediaPost

  • "We're entering a brave new world where the creators of technology platforms can activate billions of users to specific political action of their choosing."

    Source: Harvard Business Review

  • "My social media team is way more important than if I have a relationship with -pick your chairman." - Rich Gold, Holland & Knight

    Source: Politico

  • "Twitter is 'making the invisible visible,' giving people who usually have no voice in national discussions power to express their opinions and affect discourse."

    Source: Digital Reporting Project

  • "Social networks are an increasingly potent force for gaining the attention of policymakers both by communicating to them directly and by raising enough noise and attention through crowdsourcing grassroots energy to influence both media coverage and public opinion"

    Source: Connectivity by Roll Call

HOW WE WIN

Leading the charge

Ready to win?