Our Blog

May 15 2015

District of CRAFT: Were you spotted?

Posted by: CRAFT

CRAFT’S JOHN RANDALL NAMED A TOP DIGITAL DOG ★★★ CRAFT’s VP of Digital, JOHN RANDALL, was just named among DC’s Top Digital Talent by FamousDC. John led digital at the NRCC, the NRSC, and worked for AOL before becoming CRAFT’s Digital Grand-Poobah. John’s leadership is one reason behind CRAFT’s reputation as a digital powerhouse. CRAFT ADDS [READ MORE]


May 01 2015

District of CRAFT: Inaugural Issue

Posted by: CRAFT

★★★ CRAFT recently won 4 Telly awards for our creative client work. Telly’s honor the very best film and video production, groundbreaking digital video content, and outstanding local, regional, and cable TV commercials and programs. This recognition brings CRAFT’s agency award total to 71 in 5 years, solidifying our creative as among the best in the [READ MORE]


Mar 26 2015

CRAFT Creates Award Winning Website

Posted by: CRAFT

CRAFT’s work for the Chris Gibson campaign won back to back Pollie and Reed awards this year. CRAFT won the Silver Pollie in the Internet Division for Best Use of Negative/Contrast at the Pollies Awards for NY-19 Makes the Call, a contrast site for Chris Gibson’s re-election campaign. This is an addition to winning Best [READ MORE]


Mar 06 2015

Which creative person would you like to have dinner with?

Posted by: CRAFT

During our company meeting, CRAFT partner Brian Donahue posed this question to the team, “If you could have dinner with any famous creative person, dead or alive, who would it be?” Check out the CRAFTers dream dinner dates: Elise- Roger Ebert Catie- Taylor Swift Danielle- Quentin Tarantino John- Bill Watterson Morgan- Mindy Kaling Nadav- Andy Warhol [READ MORE]


Jan 26 2015

CRAFT Wins 3 Reed Awards including Best Ad of 2014!

Posted by: CRAFT

On Friday, Campaigns & Elections recognized CRAFT Media/Digital with three Reed Awards during the annual Reed Awards dinner in Las Vegas, NV. CRAFT was honored with two awards, Best TV Ad for a Republican Congressional Candidate and Best Villain for “Puppies.” We filmed and produced this ad on behalf of Martha McSally, who ran and [READ MORE]


Jan 23 2015

CRAFT Wins Big with Corporate Retail Marketing Websites

Posted by: CRAFT

With the recent announcement of our expanding mission, CRAFT enters the corporate branding space with two very different — but equally important — wins. CRAFT is honored to have won W3 Awards for our work on two design-and-build corporate websites. Taking home Gold for websites in the Marketing category, W3 recognized CRAFT for the design [READ MORE]


Jan 22 2015

Check Out Brian Donahue on PBS NewsHour!

Posted by: CRAFT

CRAFT Partner Brian Donahue joined host Judy Woodruff of PBS NewsHour on Thursday night to discuss The White House’s State of the Union social media strategy. Brian offered,  “It’s no longer the State of the Union, it’s #SOTU,” referencing the popular trending Twitter hashtag.  On the significance of using social media, Brian stated, “Any time that a political [READ MORE]


Jan 09 2015

Mastering the A,B’s

Posted by: John Randall

To successfully execute a digital advertising campaign, you must first master the ABCs of digital advertising.  Generating valuable insights and delivering the best results for ad campaigns starts with testing your messages, images, and target audiences. A common practice in marketing is A/B testing, which strategically tests two variables against each other. Applying this practice [READ MORE]


Jan 06 2015

Congrats!

Posted by: CRAFT

CRAFT congratulates the new members of the 114th Congress, especially those we helped to elect.


Dec 10 2014

CRAFT’s Efforts to Fight Digital Ad Fraud and Viewability Issues

Posted by: John Randall

Fraud and viewability in the digital ad space has been a hot topic in 2014. Recently, Google released a study claiming 56.1% of all digital ads are unseen. These issues should be a concern for any digital ad buyer, but can be overcome using technology and knowhow. CRAFT’s digital buying practice ensures campaigns produce the [READ MORE]