With the recent announcement of our expanding mission, CRAFT enters the corporate branding space with two very different — but equally important — wins. CRAFT is honored to have won W3 Awards for our work on two design-and-build corporate websites. Taking home Gold for websites in the Marketing category, W3 recognized CRAFT for the design [READ MORE]
CRAFT Partner Brian Donahue joined host Judy Woodruff of PBS NewsHour on Thursday night to discuss The White House’s State of the Union social media strategy. Brian offered, “It’s no longer the State of the Union, it’s #SOTU,” referencing the popular trending Twitter hashtag. On the significance of using social media, Brian stated, “Any time that a political [READ MORE]
To successfully execute a digital advertising campaign, you must first master the ABCs of digital advertising. Generating valuable insights and delivering the best results for ad campaigns starts with testing your messages, images, and target audiences. A common practice in marketing is A/B testing, which strategically tests two variables against each other. Applying this practice [READ MORE]
CRAFT congratulates the new members of the 114th Congress, especially those we helped to elect.
Fraud and viewability in the digital ad space has been a hot topic in 2014. Recently, Google released a study claiming 56.1% of all digital ads are unseen. These issues should be a concern for any digital ad buyer, but can be overcome using technology and knowhow. CRAFT’s digital buying practice ensures campaigns produce the [READ MORE]
When you tweet, does Congress listen? As organizations and constituents ponder that question, CRAFT has perfected the answer. CRAFT has worked with top social networks, members of Congress, trade associations, and candidates. We understand how social media can be used to complement government affairs efforts by creating awareness around a legislative issue, amplifying a legislators’ [READ MORE]
CRAFT Takes Political Campaign Tactics, Tools and Technology to Organizations, Associations and Brands.
CRAFT Announces Break Away From Candidate Campaigns, Advancing Further in Public Affairs, PR and Corporate Branding. Dear friends, I wanted to share important news. The culmination of this election cycle marks the beginning of CRAFT’s fifth year – a short while for a five-person start-up. We have grown into our third office with over 30 [READ MORE]
In politics, there are “truths” that exist — until they are refuted by actual facts. These “truths” are a result of promises from candidates or previous experiences. Examples of these include: “If you like your doctor, you can keep your doctor,” and “Republicans trail Democrats when it comes to digital campaigning.” The first has already [READ MORE]
According to Forbes, the three most valuable brands in the world are Apple, Microsoft and Coca-Cola. There aren’t many names on the Forbes list of top one-hundred brands that don’t evoke a mental image: logo, advertisement or experiential memory of one of their products. It is not a coincidence that the names in this list [READ MORE]