Our Blog

Mar 22 2013

Vine – A Walkthrough

Posted by: CRAFT

Vine – You’ve heard about it. You’ve seen your friends use it. But what exactly is it? Vine is a new social media app that allows users to share 6-second loopable videos. Think of it as Twitter with video. It’s a new way for people to communicate and share experiences with each other. It’s also [READ MORE]


How to Create a Compelling Infographic

Posted by: CRAFT

Infographics are everywhere nowadays. Explaining everything from if you should work for free to the relative value of one billion dollars. Communicating complex information in a visually appealing way is the ultimate goal of every infographic. Unfortunately, infographics can be confusing, hard to read, or lack valuable unique information. Here are 5 questions to consider [READ MORE]


Mar 15 2013

Certified CRAFT

Posted by: CRAFT

Every frame, every element. Every detail in an ad builds upon the next to create a moving image that sings, inspires and drives action. CRAFT’s team of copywriters, producers, editors and creative technologists exists to push the limits of media production by mastering these details. We speak the language of Adobe Premiere and After Effects, [READ MORE]


Mar 14 2013

Ways to Improve SEO [INFOGRAPHIC]

Posted by: CRAFT

Search engines such as Google have become increasingly sophisticated. From Panda to Penguin it’s important to keep up with Google’s latest algorithm strategy. That’s why we’ve CRAFTed an infographic that highlights some SEO tricks. After all, why write an article if it’s not going to be seen?


Feb 22 2013

Google+ Hangouts On Air: The Tool All Public Figures Should Understand

Posted by: CRAFT

Since its launch, Google+ has struggled to compete with Twitter and Facebook as a social media platform. Nevertheless, the live Google+ hangout feature has incredible potential for growth, and many public figures are already taking notice.


Feb 21 2013

CRAFT Partner, Matthew Dybwad, Named to Top 50 Digital People in Politics

Posted by: CRAFT

Business Insider recently released THE DIGITAL 50: The 50 Hottest People In Online Politics, and CRAFT Partner, Matthew Dybwad, made the cut. In the feature, Dybwad cites the success CRAFT brought to the Mia Love campaign this past cycle: “The big takeaway from that race was that it was a great way for us to…


Feb 20 2013

Going Viral: A Mini Case Study

Posted by: CRAFT

First it was planking. Then it was about going Gangnam Style. Next it was Marco Rubio’s Poland Springs/Watergate fail. Now it’s the Harlem Shake.


Feb 19 2013

We’re not just yelling anymore.

Posted by: CRAFT

Since its inception, political communication has revolved around one key question: How do I get my message out to the largest number of people possible? There is hardly consensus as to what the first piece of political communication technology looked like, but one thing is certain: It was simple.


Feb 07 2013

Not So Super…Bowl Ads

Posted by: CRAFT

Here at CRAFT, the general consensus seems to be that Chrysler Group’s “Farmer” ad (Ram Trucks) was the most memorable ad of this year’s Super Bowl. It was unlike every other ad that ran on Sunday night. There were no sexual innuendos. No celebrity brand endorsements. No reference to popular culture. And shockingly enough, no [READ MORE]


Jan 30 2013

What is Native Advertising?

Posted by: CRAFT

It happens every once in a blue moon. You’re on your computer (about to get in your YouTube fix for the day), when you run into a monetized ad. But this isn’t just any click-through diatribe. No, this ad is tailored to your liking. So much so that you forget about the video of the [READ MORE]