Our Blog

Jun 10 2014

So you want to be the next Spielberg?

Posted by: CRAFT

Since the inception of YouTube and the camera phone the ability to call oneself a filmmaker has been as easy as pressing a button. Setting yourself apart from other amateur auteurs has become paramount, and the recipe for success is minding the fundamentals. The following list outlines the fundamental steps necessary to get the most [READ MORE]


May 27 2014

Online Content: Less is More

Posted by: CRAFT

Think of all the distractions you experience when surfing the Internet: multiple tabs and windows, ads on every sidebar, videos appearing at every new page visit. So how do you grab and keep the attention of your online audiences? Besides inspiring creative, at CRAFT we focus on the psychology of the mind. We look through [READ MORE]


Nov 14 2013

What You Don’t Know Can Hurt Your Campaign

Posted by: John Randall

Quick, what sites performed best for your most- recent network campaign? What drove the most clicks? What about conversions? Media buyers and planners need to know these answers to key questions to better plan, execute and optimize existing and future campaigns. Yet, many do not, and cannot, know these answers. Why? Because of a lack of transparency.  [READ MORE]


Sep 26 2013

Masonry Layout Meets Politics

Posted by: CRAFT

CRAFT is proud to work with Congressman Chris Gibson (NY-19), an Army hero who served our country in uniform for 24 years. Recently, we launched Colonel Gibson’s redesigned campaign website, a non-traditional, tile-themed site that breaks the mold of typical political pages.


Sep 09 2013

CRAFT’s John Randall Looks Into the Future of Digital (Q&A)

Posted by: CRAFT

CRAFT is bound by talented individuals who share creative aptitude, technological expertise, strategic thinking, and political or public affairs campaign experience. John Randall shares all of these. John Randall’s experience, skills, and talents make him perfectly suited for the job as CRAFT’s Director of Digital. We know all about John’s thoughts on digital strategy and thought we’d share [READ MORE]


Aug 01 2013

Using GIF’s Effectively

Posted by: CRAFT

You’ve probably heard the word GIF thrown around lately. GIF is the acronym for graphics interchange format. They’ve made a comeback online in the past few years thanks to online channels such as tumblr, reddit, and even Twitter. Once a forgotten relic of the dot com boom, gifs now present an interesting marketing and communications [READ MORE]


Jun 10 2013

Shooting ‘Man-on-the-Street’ Interviews

Posted by: CRAFT

You’ve seen them on your local news, late night talk shows, and every manner of web videos. It’s one way we capture the thoughts and ideas of every day people, instead of actors or paid spokespersons.


Jun 04 2013

Storify: What is it Good For?

Posted by: CRAFT

The massive growth of social media in recent years is both a gift and a curse. On one hand, sites like Twitter and Facebook give everyone a chance to contribute to the online conversation.


Apr 08 2013

CRAFT Wins 25 Industry Awards

Posted by: CRAFT

In the political space, success is nearly always measured in wins and losses. At CRAFT | Media/Digital, however, we also know we’re succeeding when industry peers recognize our work.


Mar 22 2013

Vine – A Walkthrough

Posted by: CRAFT

Vine – You’ve heard about it. You’ve seen your friends use it. But what exactly is it? Vine is a new social media app that allows users to share 6-second loopable videos. Think of it as Twitter with video. It’s a new way for people to communicate and share experiences with each other. It’s also [READ MORE]