Our Blog

Jan 06 2015


Posted by: CRAFT

CRAFT congratulates the new members of the 114th Congress, especially those we helped to elect.

Sep 29 2014

We Hold These “Truths” To Be False

Posted by: John Randall

In politics, there are “truths” that exist — until they are refuted by actual facts. These “truths” are a result of promises from candidates or previous experiences. Examples of these include: “If you like your doctor, you can keep your doctor,” and “Republicans trail Democrats when it comes to digital campaigning.” The first has already [READ MORE]

Aug 26 2014

Brian Donahue on C-SPAN “Washington Journal”

Posted by: Brian Donahue

Emotional Ads CRAFT| Media/Digital Partner Brian Donahue discussing the impact of culture and emotion in two classic political ads on C-SPAN’s “Washington Journal.” Watch the ads discussed here: 1952 Eisenhower Political Ad – “I Like Ike” 1964 LBJ Political Attack Ad – “Daisy” Testimonial Ads Brian Donahue discusses the validating effect of real people telling [READ MORE]

Jul 02 2014

What Political Web Ads Can Learn from this Year’s Cannes Lions Winners

Posted by: Jessica Matsumoto

The Cannes Lions recently announced their winners, ranging from Volvo’s genius “The Epic Split” commercial to Harvey Nichol’s hilarious “Sorry I spent it on myself” campaign. While all unique, each winner shares a distinct trait – they all cater to the specific tastes of the Internet. The Internet is a tricky beast. Its users can [READ MORE]

Jun 16 2014

G.O.P.: Getting Out Paced?

Posted by: Matthew Dybwad

Recently, I had the honor to deliver the keynote at the first Tech Roanoke Conference.* Winning politics in the digital space is a matter of hot debate. Some say the Left dominates while the GOP is playing catch up. But we’re not playing anymore. While there is always more to learn, the fact is that [READ MORE]

Jun 03 2014

The Creativity Behind the CRAFT

Posted by: Matthew Dybwad

Thirteen milliseconds. According to MIT, that is how long it takes the human brain to process visual content. This statistic is not lost on marketers who aim to immediately engage consumers. Suddenly overwhelmed with visuals, good design is what helps consumers sort through the good, the bad and the ugly. In the rush to meet [READ MORE]

Nov 14 2013

What You Don’t Know Can Hurt Your Campaign

Posted by: John Randall

Quick, what sites performed best for your most- recent network campaign? What drove the most clicks? What about conversions? Media buyers and planners need to know these answers to key questions to better plan, execute and optimize existing and future campaigns. Yet, many do not, and cannot, know these answers. Why? Because of a lack of transparency.  [READ MORE]

Sep 26 2013

Masonry Layout Meets Politics

Posted by: Chelsie Paulson

CRAFT is proud to work with Congressman Chris Gibson (NY-19), an Army hero who served our country in uniform for 24 years. Recently, we launched Colonel Gibson’s redesigned campaign website, a non-traditional, tile-themed site that breaks the mold of typical political pages.

Feb 22 2013

Google+ Hangouts On Air: The Tool All Public Figures Should Understand

Posted by: Chelsie Paulson

Since its launch, Google+ has struggled to compete with Twitter and Facebook as a social media platform. Nevertheless, the live Google+ hangout feature has incredible potential for growth, and many public figures are already taking notice.

Feb 19 2013

We’re not just yelling anymore.

Posted by: Cory Maran

Since its inception, political communication has revolved around one key question: How do I get my message out to the largest number of people possible? There is hardly consensus as to what the first piece of political communication technology looked like, but one thing is certain: It was simple.