Our Blog

Nov 14 2013

What You Don’t Know Can Hurt Your Campaign

Posted by: John Randall

Quick, what sites performed best for your most- recent network campaign? What drove the most clicks? What about conversions? Media buyers and planners need to know these answers to key questions to better plan, execute and optimize existing and future campaigns. Yet, many do not, and cannot, know these answers. Why? Because of a lack of transparency.  [READ MORE]


Jun 10 2013

Shooting ‘Man-on-the-Street’ Interviews

Posted by: CRAFT

You’ve seen them on your local news, late night talk shows, and every manner of web videos. It’s one way we capture the thoughts and ideas of every day people, instead of actors or paid spokespersons.


Mar 22 2013

How to Create a Compelling Infographic

Posted by: CRAFT

Infographics are everywhere nowadays. Explaining everything from if you should work for free to the relative value of one billion dollars. Communicating complex information in a visually appealing way is the ultimate goal of every infographic. Unfortunately, infographics can be confusing, hard to read, or lack valuable unique information. Here are 5 questions to consider [READ MORE]


Mar 15 2013

Certified CRAFT

Posted by: CRAFT

Every frame, every element. Every detail in an ad builds upon the next to create a moving image that sings, inspires and drives action. CRAFT’s team of copywriters, producers, editors and creative technologists exists to push the limits of media production by mastering these details. We speak the language of Adobe Premiere and After Effects, [READ MORE]


Mar 14 2013

Ways to Improve SEO [INFOGRAPHIC]

Posted by: CRAFT

Search engines such as Google have become increasingly sophisticated. From Panda to Penguin it’s important to keep up with Google’s latest algorithm strategy. That’s why we’ve CRAFTed an infographic that highlights some SEO tricks. After all, why write an article if it’s not going to be seen?


Jan 11 2013

Expanding our Scope

Posted by: CRAFT

At CRAFT, we take pride in our cutting-edge tools and techniques. That’s why we are proud to announce the latest addition to our video production arsenal: the Sony FS-100. Why the FS-100? For a time, our media production team relied heavily on Canon 5D MKIIs until we purchased a RED Scarlet-X – which, of course, [READ MORE]