Our Blog

Jan 26 2015

CRAFT Wins 3 Reed Awards including Best Ad of 2014!

Posted by: CRAFT

On Friday, Campaigns & Elections recognized CRAFT Media/Digital with three Reed Awards during the annual Reed Awards dinner in Las Vegas, NV. CRAFT was honored with two awards, Best TV Ad for a Republican Congressional Candidate and Best Villain for “Puppies.” We filmed and produced this ad on behalf of Martha McSally, who ran and [READ MORE]


Jan 23 2015

CRAFT Wins Big with Corporate Retail Marketing Websites

Posted by: CRAFT

With the recent announcement of our expanding mission, CRAFT enters the corporate branding space with two very different — but equally important — wins. CRAFT is honored to have won W3 Awards for our work on two design-and-build corporate websites. Taking home Gold for websites in the Marketing category, W3 recognized CRAFT for the design [READ MORE]


Jan 22 2015

Check Out Brian Donahue on PBS NewsHour!

Posted by: CRAFT

CRAFT Partner Brian Donahue joined host Judy Woodruff of PBS NewsHour on Thursday night to discuss The White House’s State of the Union social media strategy. Brian offered,  “It’s no longer the State of the Union, it’s #SOTU,” referencing the popular trending Twitter hashtag.  On the significance of using social media, Brian stated, “Any time that a political [READ MORE]


Dec 10 2014

CRAFT’s Efforts to Fight Digital Ad Fraud and Viewability Issues

Posted by: John Randall

Fraud and viewability in the digital ad space has been a hot topic in 2014. Recently, Google released a study claiming 56.1% of all digital ads are unseen. These issues should be a concern for any digital ad buyer, but can be overcome using technology and knowhow. CRAFT’s digital buying practice ensures campaigns produce the [READ MORE]


Nov 21 2014

Tweet. Congress Listens.

Posted by: CRAFT

When you tweet, does Congress listen? As organizations and constituents ponder that question, CRAFT has perfected the answer. CRAFT has worked with top social networks, members of Congress, trade associations, and candidates.  We understand how social media can be used to complement government affairs efforts by creating awareness around a legislative issue, amplifying a legislators’ [READ MORE]


Nov 06 2014

CRAFT Takes Political Campaign Tactics, Tools and Technology to Organizations, Associations and Brands.

Posted by: CRAFT

CRAFT Announces Break Away From Candidate Campaigns, Advancing Further in Public Affairs, PR and Corporate Branding. Dear friends, I wanted to share important news. The culmination of this election cycle marks the beginning of CRAFT’s fifth year – a short while for a five-person start-up. We have grown into our third office with over 30 [READ MORE]


Sep 25 2014

Campaigns and Creative That Win

Posted by: CRAFT
Aug 26 2014

Brian Donahue on C-SPAN “Washington Journal”

Posted by: CRAFT

Emotional Ads CRAFT| Media/Digital Partner Brian Donahue discussing the impact of culture and emotion in two classic political ads on C-SPAN’s “Washington Journal.” Watch the ads discussed here: 1952 Eisenhower Political Ad – “I Like Ike” 1964 LBJ Political Attack Ad – “Daisy” Testimonial Ads Brian Donahue discusses the validating effect of real people telling [READ MORE]


Jun 23 2014

GOALLLLLLLLLLLLLLL

Posted by: CRAFT

O-F-F-E-N-S-E   offense for our victory As mentioned, defense wins games, and breakdowns are heart breaking [cough.. cough.. USA vs. Portugal]. Attacking, making plays, and controlling the tempo are all products of offense in soccer. You can see these same offensive tactics and maneuvers in the execution stage of CRAFT campaigns. Once we have the strategy, [READ MORE]


Jun 20 2014

The Perfect Pitch

Posted by: CRAFT

Soccer — Futbol — The Beautiful Game. World Cup 2014 has kicked off and believers, brands, and band-wagoners are getting in on the action. Much of what it takes to be the best of the best on the pitch also goes on in agencies with creative teams as they put themselves through the same wringer. [READ MORE]