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Jun 10 2014

So you want to be the next Spielberg?

Posted by: CRAFT

Since the inception of YouTube and the camera phone the ability to call oneself a filmmaker has been as easy as pressing a button. Setting yourself apart from other amateur auteurs has become paramount, and the recipe for success is minding the fundamentals. The following list outlines the fundamental steps necessary to get the most [READ MORE]


Jun 03 2014

The Creativity Behind the CRAFT

Posted by: CRAFT

Thirteen milliseconds. According to MIT, that is how long it takes the human brain to process visual content. This statistic is not lost on marketers who aim to immediately engage consumers. Suddenly overwhelmed with visuals, good design is what helps consumers sort through the good, the bad and the ugly. In the rush to meet [READ MORE]