CRAFT's Services - CRAFT | Political + Elections

A Message from CRAFT

CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.

Case Studies

Joe Wilson Goes on Offense

Media, Digital and Print Communications for Political, Issue and Corporate Affairs Campaigns

We provide strategic counsel, communications strategy, advertising, fundraising and persuasion tools, services and products.

• Overall Consultation and Planning
• Analysis of goals and target market demographics
• Creation of streamlined and custom advertising campaigns

Scope of Work: Media
CRAFT produces broadcast and cable television spots as well as viral web videos from concept to delivery.
• Media Planning and Strategy
• Creative Services
• Film / Video Production
• Editing and Post-Production
• Television, Radio and Online Media Buying
• Media Metrics

Scope of Work: Digital
CRAFT produces online campaigns ranging from website and social media development to implementation of overall digital strategy.
• Online Planning and Strategy
• Website design and build
• Online advertising and marketing
• Blogger Engagement
• Social Media Presence

Scope of Work: Direct Mail
CRAFT produces effective and targeted direct mail campaigns.
• Direct Mail Planning and Strategy
• Copy Writing
• Artwork Design
• Print Production

Framework: The CRAFT Blog

CRAFT is not only dedicated to serving clients' needs but sharing tools of the trade. Our blog, Framework, is an outflow of the thoughts, ideas and opinions generated from the CRAFT team. It's an examination of the political industry and our tactics. No longer should best practices of running a winning campaign be shrouded in mystery. We hope that by sharing our ideas here we can contribute to the ongoing dialogue of politics, the development of the industry, and the overall improvement of the political landscape.