Traditional political consultants and campaigns are largely unprepared for the wave of digitally driven change about to engulf them. Especially in terms of campaign analytics, targeted advertising and voter interactivity.
CRAFT is focused on bringing success to our clients by delivering a host of integrated products, services and consulting in voter and audience communications.
We understand that political campaigns and issue groups have special needs in delivering their information and messages to the public and create inspiration to act on these messages.
Deeper Integration – CRAFT plays by different rules than old traditional campaign media firms. We are the first firm in the political space to integrate television media, online and print communications.
Greater Creativity – We take creativity to a new level. We produce more creative and higher quality products and services that appeal to contemporary audiences and integrate more effectively with contemporary campaigns.
Fast Delivery – We place emphasis on extremely fast delivery of products and services. Fast turnaround means more efficient integration with evolving political and web campaigns.
A New Client Relationship – Unlike traditional political consulting firms, we believe in maintaining more personal client relationships. This means close client attention.
What we are not – old way of thinking, more expensive than our value, too niche (tunnel focus), slow, stodgy, kitchen sink.