A Message from CRAFT

CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.

Case Studies

Justin Germany is a Partner of CRAFT | Media / Digital.

Previously Justin was the founder of Outlaw Media, a boutique media consulting firm specializing in Web video. Before founding Outlaw Media, Justin served the McCain campaign as Director of Online Media.

At Foxhole Productions, Justin wrote, edited and produced hundreds of Web videos as well as broadcast advertising. New York Magazine named his Web ad, “The One,” as the most effective ad of the entire presidential race.

Named a Rising Star by Politics magazine, Justin previously worked on Bush-Cheney ’04 as the eCampaign videographer and editor. His cinéma vérité-inspired work served as a nexus between digital documentary and political messaging that showcased the President on the campaign trail.

The New York Times took note of Justin’s editing and shooting style, describing a movie he filmed and edited for the President’s rallies, “The video stands out … edgy, unpresidential style, with grainy pictures, speeded-up-action and off kilter camera angles shouting out ‘You got a problem with this?’ to anyone under 25.”

He holds a Master’s in Political Management from the George Washington University and received his Bachelor’s degree in Political Communication from Louisiana State University.

JGermany@CRAFTdc.com
Follow Justin Germany on Twitter