Matthew Dybwad is a Partner at CRAFT | Media/Digital.
Matthew heads up the digital practice at CRAFT, leading a team of designers, developers, and communicators specializing in digital presence, email marketing, advocacy, fundraising, SEO, UX, and other fun acronyms.
Matthew enjoys solving problems with technology, hating on Apple fanboys, and quoting Fight Club (don’t tell anyone).
With over a dozen years of online political experience, Matthew has designed and built websites for countless political candidates, including Mia Love, Governor John Kasich, Governor Arnold Schwarzenegger, Senator Mitch McConnell, Senator Pat Toomey, Senator Chuck Grassley, Senator George Allen, Senator Elizabeth Dole, Speaker John Boehner, and Congressman George Nethercutt, as well as organizations including The Heritage Foundation, Americans for Prosperity, Club for Growth, the Pickens Plan, the Republican National Committee, the National Republican Congressional Committee, the Republican State Leadership Committee, various GOP state parties, and the Martin Luther King, Jr., National Memorial Foundation.
Before CRAFT, Matthew helped build emotive llc, a leading online political direct marketing firm, from the ground up as part of the original team of employees. As Director of Internet Strategy, Matthew planned and executed online outreach and fundraising campaigns and started emotive’s online advertising operation. He also built a new practice in data consulting at emotive, analyzing client house files and formulating segmentation strategies to build the foundation for targeted constituent communication. Matthew also directed creative strategy and managed all creative aspects of emotive’s online direct marketing practice.
Before joining emotive, Matthew served as Creative Director for TSE Enterprises in partnership with DCI Group, specializing in website creation, graphic design, multimedia production, and strategic online communication. He also worked with New Media Communications under Mike Connell, creating and producing websites and managing online campaigns for candidates and public affairs clients.
Prior to New Media, Matthew worked at Capital Advantage (now part of CQ/Roll Call), the original online congressional look-up and advocacy tool, as a product integrator and designer.
Matthew hails from the Northwest and enjoys hiking and mountain climbing, having climbed Mt. Rainer and Mt. Hood before giving up any hope of physical fitness after starting a business.