Jan 26 2015

CRAFT Wins 3 Reed Awards including Best Ad of 2014!

Posted by: CRAFT

On Friday, Campaigns & Elections recognized CRAFT Media/Digital with three Reed Awards during the annual Reed Awards dinner in Las Vegas, NV.

CRAFT was honored with two awards, Best TV Ad for a Republican Congressional Candidate and Best Villain for “Puppies.” We filmed and produced this ad on behalf of Martha McSally, who ran and subsequently won the closest race of the cycle in Arizona’s 2nd Congressional District. The goal of this ad was to lampoon the typical “evil voiceover guy,” inoculating Martha from intense negative ads in the final days of the race. Aimed as a comical break from the typical end-of-cycle clutter, this strategy was used to soften her voter image and to gain electoral traction as the race came to a close. In what became the most competitive race in the country, this ad helped catapult McSally to her triumphant victory.

In addition, CRAFT was recognized for designing and developing the Best Microsite on behalf of Rep. Chris Gibson (NY-19) and his high-profile re-election fight against billionaire Sean Eldridge. The microsite, NY-19 Makes The Call, juxtaposed Chris Gibson against Sean Eldridge, giving voters the opportunity to intimately learn about each candidate. The site was instrumental in connecting voters with Rep. Gibson, consequently securing his seat as the representative of NY-19.

CRAFT is honored to have received these awards for our work this cycle. We are proud to have worked with Martha McSally, Chris Gibson, and their respective campaigns.