Erica Wiles is a Digital Media Analyst at CRAFT | Media/Digital.
As a Digital Media Analyst, Erica works across a variety of digital platforms, launching campaigns and tracking performance. She ensures clients’ goals are being met by targeting key audiences and utilizing optimal advertising channels.
Most recently, Erica lived in sunny Santa Clara, California, working as an Account Manager and E-Strategist at Milestone Internet Marketing. She worked with a portfolio of forty clients, building their websites as well as improving their online strategy with the latest SEO tactics. Before Milestone, Erica worked at Modea, another digital agency where she implemented digital strategy for Aveda as they launched a new product line in addition to expanding their branding of the Aveda Institute.
Erica graduated with a Bachelor of Science in Marketing Management from Virginia Tech and holds a Wellness Coaching Certification from the Institute of the Psychology of Eating. In her free time you can find her staring longingly at photos of corgis on Instagram, baking, or obsessing over film and cinematography.