James Krol

James Krol is the Director of Client Engagement at CRAFT | Media/Digital.

In this role, Jim leads CRAFT’s new client initiatives and development, specific to public affairs, associations, and corporate brands.

With over 17 years of experience in all aspects of marketing communications, including sales, media relations, public affairs, events, and organizational management, Jim has counseled seasoned executives and led teams from Fortune 500s and pre-IPO start-ups, to presidential political campaigns, to the Executive branch of federal government.

Prior to joining CRAFT, Jim founded the Small Business Government Communicators Network—a broad based association of creatives and communicators providing services to the government. Before that, spent three and a half years at the U.S. General Services Administration (GSA) where he served as Deputy Associate Administrator of Communications and Marketing. Before his tenure at GSA, he worked on the Bush/Cheney re-election campaign in Michigan.

He has won numerous awards including a regional marketing award featuring General Mills’ Box Tops for Education campaign and a Distinguished Service Award from GSA. He received a double major in Marketing and History from Hillsdale College.

Having studied history in college, Jim is a World War I and World War II buff. Also he’s a fan of all things Detroit–including the Lions.