Matthew Dybwad is a Partner at CRAFT | Media/Digital.
Matthew runs the digital practice at CRAFT, leading a team of design, development, and advertising professionals specializing in digital presence, online marketing, advocacy, fundraising, SEO, UX, and other fun acronyms.
With over 15 years of digital campaign experience, Matthew has designed and built online campaigns for countless political candidates, associations, and corporations.
Before CRAFT, Matthew was on the original team that built Emotive LLC, once a leading online political direct marketing firm. As Director of Internet Strategy, Matthew planned and executed online outreach and fundraising campaigns and started emotive’s online advertising operation. He also built a new practice in data consulting, analyzing first party data and creating segmentation strategies to build the foundation for targeted constituent communication.
Before joining emotive, Matthew served as Creative Director for TSE Enterprises’ partnership with DCI Group, specializing in website creation, graphic design, multimedia production, and strategic online communication. He also worked with New Media Communications under Mike Connell, creating and producing websites and managing online campaigns for candidates and public affairs clients.
Prior to New Media, Matthew worked on CapWiz at Capital Advantage (now part of CQ/Roll Call), the original online congressional look-up and advocacy tool, as a product integrator and designer.
In 2011, Matthew traveled to Kabul, Afghanistan to teach digital activism to civil society groups. In 2013, Matthew was named one of The 50 Hottest People In Online Politics by Business Insider. Matthew regularly speaks at digital conferences and teaches at campaign schools.
Matthew holds a B.A. in Political Communication and Journalism from The George Washington University.