A Message from CRAFT

CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.

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Valerie Mack is a Senior Communications Manager at CRAFT | Media / Digital.

Prior to joining CRAFT, Valerie was part of the 2010 team at the National Republican Senatorial Committee. As a Senior Research Analyst, she compiled opposition research for seven races, including Missouri and West Virginia. She spent the final stretch of the election working as a Communications Advisor to the John Raese for U.S. Senate campaign.

In 2008, she worked with the team at McCarthy Marcus Hennings, Ltd. where she researched and wrote television and radio ads for issue advocacy organizations and political campaigns. During the 2008 Presidential primary, Valerie was member of Governor Mitt Romney’s research staff. She also worked in the Romney Administration.

Valerie is a Long Island native and a graduate of Northeastern University.

VMack@CRAFTdc.com
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