Our Pursuit

CRAFT Takes Political Campaign Tactics, Tools and Technology to Organizations, Associations and Brands.

CRAFT is a new type of agency for a new era of marketing, advertising, and advocacy. Born out of the political campaign battlefield, CRAFT understands how to target audiences with compelling messages that incite action. Wherever people consume information...via television, radio, tablet, smart phone...in broadcast, digital, social media, new media, blogs... we reach them. We are driven by creative. Devoted to data and metrics. Eager to take risk. Consumed by client service.

Our campaigns win by moving opinion, changing legislation, and elevating brands. Our clients sell products, propose ideas, communicate opinions, tell stories, and leverage influence. They are "Fortune 500" corporations, global brands, and startup-businesses. Some of our clients are members of Congress, influential associations, think tanks, and issue groups.

Many of our campaigns have won awards and some have made history.

Our Expertise


  • Search, Display & Social
  • Video & Pre-Roll
  • Premium, Contextual & Mobile


  • Issue Advocacy
  • Message Development
  • Crisis Communications
  • Earned Media
  • Online Grassroots Engagement
  • Reputation Management


  • Strategy, Management & Maintenance
  • Website & App Development
  • Analytics
  • Online Marketing, Fundraising & List Building


  • Media Strategy & Concept Development
  • Scripting & Storyboarding
  • Pre-Production, Production & Post-Production
  • Editing & Trafficking


  • Multi-Media Marketing and Branding
  • Digital, Print & Outdoor Advertising
  • Illustration, Info-graphics & Data Visualization
  • Website & Application Design
  • Print & Digital Collateral


  • Television Guest Booking
  • Crisis Response Strategy
  • Reputation Management
  • Audience & Stakeholder Engagement


  • Strategy & Community Building
  • Content Creation & Design
  • Conversation Monitoring
  • Sentiment Analysis


  • Strategy & Creative
  • Modeling, Targeting & Placement
  • Optimization
  • Competitive Analysis


  • Television Guest Booking
  • Story Formulation
  • Media Monitoring
  • On-Air Coaching & 
  • Post-Interview Packaging
Our Team

Brian Donahue

Chief Executive Officer & Founder

Jared Michael

Chief Operating Officer & General Counsel

Caitlin Donahue

Vice President of Public Affairs

John Randall

Vice President of Digital

James Krol

Director of Client Engagement

Sridhar Shankar

Director of Digital Development

Joe Greeley

Director of Production

Ken Jaffe

Art Director

Matt Atkinson

Director of Digital Engagement

Evan Gassman

Director of Client Solutions

Lauren Sinclair

Account Director

Sinead Casey

Deputy Manager

Cory Maran

Senior Account Manager

Jane Connors

Account Manager

Nadav Kessous

Media Video Editor & Graphic Designer

Alice Ly

Front End Website Developer

Natalie Talis

Graphic Designer

Bryan Levine

Video Producer

Kristen Patuto

Graphic Designer

Our Clients

Corporate & Media
  • The Center for Corporate Citizenship
  • Miller & Long Construction
  • Xapp Media
  • First Line Technology
  • Porter Gordon Silver
  • MediaDC / Clarity Media Group
  • Templeton Press
  • Washington Free Beacon
  • National Review, Inc.
  • Balance Gym
  • The Weekly Standard
  • Galilee Marine Enterprises
  • The Palladian View
  • Kit Check
  • Buddy Nation
  • Disruptor Capital
  • Walmart
  • Allegience Strategies
  • Mitsubishi Heavy Industries
Foundations & Non-profits
  • Selous Foundation for Public Policy Research
  • Foundation for the Defense of Democracies
  • Responsibility.org
  • ASU Foundation
  • Impacto Group
  • Public Notice
  • Foundation for Constitutional Government
  • The McCain Institute
  • The Center for Corporate Citizenship
  • The Center for Capital Markets and Competitiveness
  • The Institute for Competive Workforce
  • The Center for Education and Workforce
  • The Global Intellectual Property Center
  • The U.S. Chamber of Commerce Foundation
  • Citizens Against Government Waste
  • The CATO Institute
  • Competitive Enterprise Institute
  • The Manhattan Institute
  • R Street Institute
  • The Heritage Foundation
Associations & Coalitions
  • The U.S. Chamber of Commerce
  • Digital 4th Coalition
  • California SB610
  • Seattle Fairness for Franchise Fairness
  • Georgia Taxpayers for Healthcare Choice
  • Missouri Alliance for Freedom
  • Massachusetts Vote No on 4
  • More Time for Full Time Coalition
  • Medicine Access & Compliance Coalition
  • U.S. Industry Coalition
  • Coalition for 40-Hour Work Week
  • Coalition for a Connected West
  • West Virginia Chamber of Commerce
  • Americans For Transportation Mobility
  • National Propane Gas Association
  • National Council of Farmer Cooperatives
  • National Federation of Independent Business
  • National Automatic Merchandising Association
  • National Association of Business PACs
  • Aerospace Industries Association
  • The Business Roundtable
  • National Restaurant Association
  • The International Franchise Association
Issue Advocacy
  • Citizens United
  • Americans for Prosperity
  • Club for Growth Action
  • Republican Governor’s Public Policy Committee
  • Keep America Safe
  • Americans for Tax Reform (ATR)
  • Freedom First PAC
  • Generation Opportunity
  • American Action Network
  • Heritage Action for America
  • American Future Fund
  • American Crossroads
  • American Legacy PAC
  • American Solutions
  • America Rising (AR2)
  • The Libre Initiative
  • Keep Israel Safe
  • Emergency Committee For Israel
  • Center for American Freedom
  • Let Freedom Ring
  • Raising Red
  • Campaign for American Values PAC
  • Wisconsin Recall Action Fund
  • Winning Our Future
  • Prosperity PAC
  • Crossroads (X-GEN) Generation
  • Freedom Partners
  • Committee to Get Walker Running PAC
  • YG Network
  • Center for American Opportunity
  • UN Watch
CRAFT Booking
  • Yoder for Congress
  • United Nations Foundation
  • Strategic Action Public Affairs
  • Real Clear Politics
  • Marty Makary, M.D.
  • Jamie Loftus Rhoades
  • Hotze Health & Wellness Center
  • Foundation for Advancing Alcohol Responsibility
  • Dezenhall Resources
  • Crossroads GPS
  • Senator Tom Cotton
  • Chris Wilson
  • Center for Competitive Politics
  • Brett McMahon
  • Allegiance Strategies
  • Club for Growth Action
  • American Crossroads
  • Emergency Committee For Israel
  • Center for American Opportunity
  • Mayor Kevin Faulconer (San Diego)
  • College Republican National Committee
  • Foundation for the Defense of Democracies
  • Washington Free Beacon
  • Disruptor Capital
  • West Virginia Chamber of Commerce
Political Organizations
  • Log Cabin Republicans
  • Republican Party of Texas
  • South Carolina Republican Party
  • Republican Party of San Diego
  • College Republican National Committee
  • House Republican Conference
  • Republican Governors Association
  • House Republican Campaign Committee
  • National Republican Senatorial Committee
  • National Republican Congressional Committee
  • Republican National Committee
Our Work

Center for Capital Markets

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More Time for Full Time

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National Propane Gas Association

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XAPP Media

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Contact Us

Let’s Craft Something Together!

Contact Us

Ready to integrate your brand’s campaign?

Contact us via the form below and we’ll schedule a meeting or grab coffee to talk shop.

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(202) 525-4872

1600 K Street NW Suite 300 Washington, DC 20006