January 2013 - CRAFT Media Digital - PR News 2017 Digital Agency of the year

What is Native Advertising?

It happens every once in a blue moon. You’re on your computer (about to get in your YouTube fix for the day), when you run into a monetized ad. But this isn’t just any click-through diatribe. No, this ad is tailored to your liking. So much so that you forget about the video of the dancing cats in sombreros and get lost in the content-richness of the ad. Welcome to the world of native advertising.

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