Our Blog
Can You Hear Me Now?
Vanity = lack of real value; hollowness; worthlessness. Vanity Metrics = See above. Unfortunately, Vanity Metrics—Likes, Opens, and Follows—are exactly what associations, campaigns and companies use to determine success with regard to social and email campaigns. Make no mistake, building these communities is incredibly important, but that is only the beginning of the process. You [READ MORE]
GOALLLLLLLLLLLLLLL
O-F-F-E-N-S-E offense for our victory As mentioned, defense wins games, and breakdowns are heart breaking [cough.. cough.. USA vs. Portugal]. Attacking, making plays, and controlling the tempo are all products of offense in soccer. You can see these same offensive tactics and maneuvers in the execution stage of CRAFT campaigns. Once we have the strategy, [READ MORE]
The Perfect Pitch
Soccer — Futbol — The Beautiful Game. World Cup 2014 has kicked off and believers, brands, and band-wagoners are getting in on the action. Much of what it takes to be the best of the best on the pitch also goes on in agencies with creative teams as they put themselves through the same wringer. [READ MORE]
G.O.P.: Getting Out Paced?
Recently, I had the honor to deliver the keynote at the first Tech Roanoke Conference.* Winning politics in the digital space is a matter of hot debate. Some say the Left dominates while the GOP is playing catch up. But we’re not playing anymore. While there is always more to learn, the fact is that [READ MORE]
So you want to be the next Spielberg?
Since the inception of YouTube and the camera phone the ability to call oneself a filmmaker has been as easy as pressing a button. Setting yourself apart from other amateur auteurs has become paramount, and the recipe for success is minding the fundamentals. The following list outlines the fundamental steps necessary to get the most [READ MORE]
Before They Were CRAFTers…
“Experience is the teacher of all things.” – Julius Caesar At CRAFT, the diversity of our team members’ experiences contributes to how we approach our work… every day. On the political battlefront, it’s easy to forget where you came from. So we asked our team to remind us, or in many cases, to tell us [READ MORE]
The Creativity Behind the CRAFT
Thirteen milliseconds. According to MIT, that is how long it takes the human brain to process visual content. This statistic is not lost on marketers who aim to immediately engage consumers. Suddenly overwhelmed with visuals, good design is what helps consumers sort through the good, the bad and the ugly. In the rush to meet [READ MORE]
