November 2014 - CRAFT Media Digital - PR News 2017 Digital Agency of the year

Tweet. Congress Listens.

When you tweet, does Congress listen?

As organizations and constituents ponder that question, CRAFT has perfected the answer.

CRAFT has worked with top social networks, members of Congress, trade associations, and candidates.  We understand how social media can be used to complement government affairs efforts by creating awareness around a legislative issue, amplifying a legislators’ position, or bringing attention to a non-supporter. Utilizing social media to advance government affairs initiatives drives results.

When engaging with a member of Congress on social media, it’s most effective to tailor your message to their audience and constituents. Localizing the message in a way that is pertinent to the Member’s constituency is the most effective method to draw engagement. This is why CRAFT’s social media and digital advocacy approach is successful.

On behalf of our clients, we engage with legislators who support our issues, thanking them for their leadership.


However, we are not afraid to reach out to those that are indecisive or who take harmful policy stances.

Steve Stivers

This begins a conversation that creates tangible results.

Baldwin engagement

In a recent survey, congressional staffers noted that their members found social communication to be authentic and organic,

“In a poll of House and Senate offices by the Congressional Management Foundation, three quarters of senior staff said that between one and 30 comments on social media platforms like Facebook and Twitter were enough to grab their attention on an issue. Thirty-five percent said that fewer than 10 comments were enough.” (Source: Connectivity by Roll Call)

At CRAFT, we adhere to this approach.  By leveraging creative to engage with congressional leaders, their staff, and their constituents. Social media has become an essential component of any government affairs initiative.

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So start the conversation, because when you tweet, Congress listens.



CRAFT Announces Break Away From Candidate Campaigns, Advancing Further in Public Affairs, PR and Corporate Branding.

Dear friends, I wanted to share important news.

The culmination of this election cycle marks the beginning of CRAFT’s fifth year – a short while for a five-person start-up. We have grown into our third office with over 30 team members, won 55 agency awards, served 367 clients and booked over $65 million in advertising.

But, the reason for my note is to share with you that today CRAFT | Media / Digital’s mission is changing and expanding. CRAFT will no longer serve political candidate campaigns, instead shifting our primary focus – and creative, strategic and technological – resources into the public affairs, PR and corporate branding sectors.


Our quest is to delve deeper. The world of media, digital, messaging, ideas and culture is exploding. At no other time in history has the way people consume information changed more significantly than in the last ten years. There is no more appropriate time than now to sharpen our focus and create outcomes for clients from this dynamic information consumption environment.

We’re an agency born of revolutionary impulse, hell-bent on marketing ideas, and communicating on behalf of people, brands and entities that impact our culture for the better.

The move to break away from candidate work is a logical step in a direction to grow our passionate desire for greater aesthetic expression and technological innovation – delivering results for brands, organizations, industries, coalitions and people. However, only through this departure from candidate campaigns will we achieve our greatest expression of personal freedom.

Our mission is clear. Our team of industry, issue and advocacy experts is expanding. Our tactics, tools and technologies will remain cutting edge. We are eager to bring more success to our partners and clients.