May 2018 - CRAFT Media Digital - PR News 2017 Digital Agency of the year


The National Retail Federation partners with CRAFT to execute a sharp new digital and television advocacy campaign that pays homage to the 1980s classic, “Ferris Bueller’s Day Off.”

Ben Stein reprises his iconic role to carry NRF’s message that tariffs are hidden taxes that don’t work–creating a cheeky television spot that is unlike anything typically produced by D.C. trade groups.

Watch all three videos below.

The campaign features placements on “Fox & Friends,” “Roseanne,” and “Saturday Night Live.” In just over a week, the ad has been viewed over half a million times online, and generated coverage by outlets including:

Tariffs are B-A-D Economics (60-seconds)

Tariffs Aren’t Boring, They’re Scary! (30-seconds)

Tariffs are B-A-D Economics (30-seconds)