We join you in battle

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Success in today's digital democracy is turning consumers into activists. Old-school tactics don't work when fighting new-school battles. Your customers, members, and stakeholders don't want to sit on the bench. They want to play - and have their voice heard.

CRAFT's Consumer Advocacy program allows trade associations to leverage the power of their members' consumers in public affairs campaigns, and it gives companies fighting battles on their own the tools do the same.

CRAFT's full suite of strategists, designers, developers, video editors, copywriters, PR pros, and digital specialists work together with you to deliver creative, cost-effective, winning campaigns.

Ballot
Initiatives

Regulatory
Battles

Federal/state/local
legislation

Employee
Communications

THIS IS THE NEW FRONTIER

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"Our advocacy approach creates more opportunities for meaningful content distribution, brings greater exposure to social or consumer issues and builds more loyal customers through engagement." - Brian Donahue, CEO, CRAFT

Source: MediaPost
"We're entering a brave new world where the creators of technology platforms can activate billions of users to specific political action of their choosing."

Source: Harvard Business Review
"My social media team is way more important than if I have a relationship with -pick your chairman." - Rich Gold, Holland & Knight

Source: Politico
"Twitter is 'making the invisible visible,' giving people who usually have no voice in national discussions power to express their opinions and affect discourse."

Source: Digital Reporting Project
"Social networks are an increasingly potent force for gaining the attention of policymakers both by communicating to them directly and by raising enough noise and attention through crowdsourcing grassroots energy to influence both media coverage and public opinion"

Source: Connectivity by Roll Call

HOW WE WIN

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Set measurable goals

Whether you're driving petition signatures, emails to elected officials, or votes in a ballot box, we'll work with you to set defined campaign goals, making it easy to measure success.
Define key audiences

By narrowing your target audience - constituents, consumers, industry influencers, elected officials, or others - we help you affordably reach the individuals and groups needed to win.
Identify mediums and infrastructure

Not all platforms are right for every campaign. We help you identify where your supporters are and where they're most likely to engage.
Produce strong creative

We don't just tell our clients' stories. We make audiences believe - through stunning, persuasive, and emotional creative.
Engender action

It's not enough to reach the right people in the right place at the right time with the right message. We help you mobilize and activate your audience to turn believers into doers.
Influence outcomes

Legislators can't afford to ignore public discourse, rallying, and pressure. When your audiences talk, your targets will listen. Let us help you connect them.

We join you in battle

BallotInitiatives

RegulatoryBattles

Federal/state/locallegislation

EmployeeCommunications

THIS IS THE NEW FRONTIER

HOW WE WIN

Set measurable goals

Define key audiences

Identify mediums and infrastructure

Produce strong creative

Engender action

Influence outcomes

Leading the charge

Ballot
Initiatives

Regulatory
Battles

Federal/state/local
legislation

Employee
Communications