Success in today's digital democracy is turning consumers into activists. Old-school tactics don't work when fighting new-school battles. Your customers, members, and stakeholders don't want to sit on the bench. They want to play - and have their voice heard.
CRAFT's Consumer Advocacy program allows trade associations to leverage the power of their members' consumers in public affairs campaigns, and it gives companies fighting battles on their own the tools do the same.
CRAFT's full suite of strategists, designers, developers, video editors, copywriters, PR pros, and digital specialists work together with you to deliver creative, cost-effective, winning campaigns.