Our Blog
2020 Changed Everything—Advertising Included
CRAFT’s 3 Takeaways for Advertising Now Unprecedented. Disruptive. Industry-altering. The common denominator? You guessed it: COVID-19. We all know that the pandemic changed our “normal,” but as we mark the first full year of lockdown, we’ve reflected on how this new environment impacts advertising. As the global health crisis spread across the nation, the NATIONAL [READ MORE]
HOW TO ALIGN YOUR COMMS APPROACH POST-2020 IN THE BIDEN PRESIDENCY
2021 has brought a wave of change to Washington, DC. Organizations and industries are vying for the attention of President Biden, his administration, and policymakers. With a divided nation, brands are facing challenges on how to approach consumer advocacy — especially when consumerism and activism are becoming increasingly intertwined. CRAFT’s Brian Donahue recently participated in [READ MORE]
THE FUTURE OF BEING TOGETHER
Written by: Sinead Casey, VP of Client Solutions Our time apart and the historic moments that have rocked our country have redefined what coming together really means. As our sense of community evolves, so will our definition of—and expectations for—gatherings, connectedness, experiences, and events. Here are three big trends we see for the future of events: [READ MORE]
CRAFT Profiled in PRWeek’s Biggest Annual Review
CRAFT Named ‘Up and Coming Agency’ in PRWeek’s Annual Agency Business Report Each year, PRWeek reveals its Annual Agency Business Report, considered the top source covering the PR agency world and, by extension, trends shaping the communications industry. This year, CRAFT has the honor of being profiled among an elite list of 40 agencies worldwide including APCO, Ogilvy, Burson, [READ MORE]
HELP SUPPORT D.C. SMALL BUSINESSES
We all have special ties to our favorite D.C. local businesses and feel personally connected to the difficulties they are facing today. The staff at these businesses have become a part of our extended family over the years. We want to highlight a few businesses that are particularly special to CRAFT. Below are some of [READ MORE]
5 PR Trends Now
BRIAN DONAHUE Corporate Social Responsibility (CSR) AS THE NEW PROBIOTIC Today, more than ever, companies are active in social issues. As audiences and consumers have evolved their relationships with brands, the focus on sustainability has only grown as a factor in affinity. Therefore, it’s not surprising that corporate social responsibility has risen with heightened [READ MORE]
CRAFTing Influencer Experiences
CRAFT DELIVERS 3RD BLOCKBUSTER WHITE HOUSE CORRESPONDENTS’ EVENT ★★★ After a smashing event last year at the BRITISH EMBASSY, CRAFT partnered with THE HILL to produce another memorable White House Correspondents’ event — Politics Without Prejudice: A Toast to Freedom of the Press. The event delivered world-class entertainment to Washington’s elite, with a special performance by Grammy Award-winning musician and music journalist QUESTLOVE. [READ MORE]
PAC It Up
CRAFT’S CLIENTS WIN THE TWO TOP PRESTIGIOUS AWARDS FROM THE PAC COMMUNITY CRAFT is proud to partner with two leading Political Action Committees (PACs) recognized with highest honors from the PAC community’s top organizations. CRAFT client INTERNATIONAL PAPER was recognized this week in Miami as The Public Affairs Council’s Outstanding Corporate PAC of the Year. [READ MORE]
What is your American Dream?
WHAT IS YOUR AMERICAN DREAM? This morning, a CRAFT-produced video opened U.S. Chamber of Commerce CEO Tom Donohue’s State of American Business address. We’re proud to have partnered with the U.S. Chamber of Commerce on a piece that celebrates #AmericanDreams and the ideals — aspiration, perseverance, courage and creativity — that link us all. As [READ MORE]
BUELLER? BUELLER? WHEN INDUSTRY GROUPS WANT TO REACH THE PRESIDENT, CRAFT ANSWERS
BUELLER? BUELLER? The National Retail Federation partners with CRAFT to execute a sharp new digital and television advocacy campaign that pays homage to the 1980s classic, “Ferris Bueller’s Day Off.” Ben Stein reprises his iconic role to carry NRF’s message that tariffs are hidden taxes that don’t work–creating a cheeky television spot that is unlike [READ MORE]
