Our Blog
BUELLER? BUELLER? WHEN INDUSTRY GROUPS WANT TO REACH THE PRESIDENT, CRAFT ANSWERS
BUELLER? BUELLER? The National Retail Federation partners with CRAFT to execute a sharp new digital and television advocacy campaign that pays homage to the 1980s classic, “Ferris Bueller’s Day Off.” Ben Stein reprises his iconic role to carry NRF’s message that tariffs are hidden taxes that don’t work–creating a cheeky television spot that is unlike [READ MORE]
CRAFT NAMED 2017 DIGITAL AGENCY OF THE YEAR
★★★ PR NEWS awarded CRAFT | Media/Digital the 2017 Digital Agency of the Year. We are honored by this recognition. Thank you to our clients and our dedicated team. Hard work. Great ideas. Outstanding people. It’s a #winning recipe. PR NEWS also awarded CRAFT the 2017 Public Affairs Campaign of the Year for our effort to stop the [READ MORE]
Everybody hands go up…
★★★ Winning feels good. That’s why we strive to win for our clients every day. It’s in our DNA. Over the past few months, CRAFT has racked up a few wins of our own. Check out some of our work and our team gaining recognition from fellow communications colleagues and professionals. PLATINUM PR & AGENCY [READ MORE]
District of CRAFT: The B.A.T. tax was a BAD tax.
CRAFT CONGRATULATES THE NATIONAL RETAIL FEDERATION AS CONGRESS DROPS BORDER ADJUSTMENT TAX ★★★ The B.A.T. tax was a BAD tax. To protect American consumers and small business owners, The National Retail Federation partnered with CRAFT to produce a provocative and award-winning campaign to stop a job-killing, everything tax. Congressional leadership put the final nail in the coffin [READ MORE]
DISTRICT OF CRAFT: Seriously, you know everyone
REFERRALS NEEDED CRAFT is growing. We are looking for the right people to join our team and support our expanding group of high-profile clients. ★★★ COMMUNICATIONS DIRECTOR: The CRAFT Communications Director sits at the intersection of traditional PR, digital media, brand marketing, and advocacy. You’re media agnostic and excel at turning complicated policy issues into easily communicated and [READ MORE]
District of CRAFT: You Know These Players
CRAFTING BIG MEDIA BEYOND THE BELTWAY CRAFT expands its client and partnership networks into Hollywood and professional sports. BRINGING THE HOLLYWOOD HEAT TO THE CAPITOL ★★★ CRAFT supported a fly-in for The Creative Coalition and Hollywood actors lobbying Capitol Hill ahead of the White House Correspondents’ Dinner. The Creative Coalition CEO, ROBIN BRONK, and actors TIM DALY (“Madam Secretary”), [READ MORE]
District of CRAFT: I can set up an introduction
TOP-TIER CLIENTS REQUIRE TOP TALENT ★★★ Industry ace Becky Boles joins CRAFT as Senior Vice President. Her leadership in strategic communications makes her the perfect fit to support CRAFT’s ever-growing list of leading associations, brands, and ‘Fortune 500’ clients. Becky joins CRAFT from APCO Worldwide where she was a Senior Vice President and Group Practice Leader. She [READ MORE]
Ball Tickets?
★★★ THIS WEEK WE ARE SWEARING IN our new Vice President of Communications, WES BATTLE. Wes’ communications leadership includes twenty years of media, political, military defense, and strategy. He will head CRAFT’s communications and media team. A veteran U.S. Naval Aviator, Wes served as a key advisor and strategist to the Secretary of the Navy, Vice Chief of Naval [READ MORE]
District of CRAFT: What is an Idea Factory?
“CRAFT IS AN IDEA FACTORY” ★★★ Recently, a trade association CEO proclaimed, “CRAFT is an idea factory.” We like that. As a true differentiator, CRAFT’s investment in creative talent surpasses that of many agencies. Why? The demand for killer content and messaging is rising, and the barriers to creating them are falling. These are good times. [READ MORE]
Instagram believes in ghosts. Do you?
ICYMI: Instagram unleashed its newest update yesterday — Instagram Stories — and it looks just like Snapchat. They say imitation is the sincerest form of flattery. The social media jury is still out. Our take on this… at the end of the day, platforms are simply formats. It all comes down to well-crafted, timely content. [READ MORE]
