Our Blog

Mar 24 2016


Posted by: CRAFT

TELEVISION MEDIA VETERAN, ROB MELICK, TO HEAD CRAFT MEDIA STRATEGY ★★★ ROB MELICK, Emmy award-winning and highly accomplished television executive, who directed the longest running show on network television, Meet the Press, has joined CRAFT Media/Digital. Most recently, Melick was a Director for MSNBC daytime and primetime shows. Previously, Melick was a Director for Fox News Sunday and [READ MORE]

Feb 28 2016

District of CRAFT: We Know Who the Winners Are

Posted by: CRAFT

★★★ IT’S AWARD SEASON, AND INSTEAD OF PLAYING ALONG WITH WHAT OTHERS MIGHT RECOGNIZE AS GOOD ADVOCACY OR PUBLIC AFFAIRS WORK, LET ME INTRODUCE YOU TO THE CRAFTIES.  We’re bestowing accolades in categories you might not recognize, with takeaways that show how a creative approach wins in today’s changing media environment. As you tackle your 2016 [READ MORE]

Feb 19 2016

District of CRAFT: You need to win. We’ll make it happen.

Posted by: CRAFT

CRAFT LAUNCHES CONSUMER ADVOCACY, HEADED BY CORY MARAN ★★★ Changes in media consumption have given birth to a new generation of activists – consumers. These new activists are impacting regulatory and legislative efforts by targeting brands, businesses, and industries. If you aren’t engaging consumers like they’re constituents online, then you’re missing an opportunity to activate [READ MORE]

Dec 22 2015

District of CRAFT: New Year’s Plans

Posted by: CRAFT

6 for 16: TRENDS IMPACTING ADVOCACY AND PUBLIC AFFAIRS CAMPAIGNS. ARE YOU THINKING ABOUT THESE NEW TACTICS, TOOLS, AND TECHNOLOGIES?  #1 ALL POLITICS IS LOCAL: Large-scale public affairs campaigns are being replicated at small-scale levels – all the way down to municipalities and school board brawls. In 2015, our local campaigns spanned from western Pennsylvania to Kansas [READ MORE]

Nov 23 2015

District of CRAFT: What Will People Find?

Posted by: CRAFT

WHAT WILL PEOPLE FIND WHEN THEY LOOK FOR YOU? ★★★ CRAFT designed and developed a new digital image for three organizations with three separate objectives. ——————————- Did You Know… CRAFT ADDS FOUR MORE. LEIF LARSON, JOSH FALZONE, SARAH FINK, AND ISABELLE LEICHTMAN joined CRAFT. Leif Larson, Political and Advocacy Manager, will develop strategy and advertising [READ MORE]

Oct 22 2015

District of CRAFT: I Have a Few Questions for You

Posted by: CRAFT

1. HAVE YOU SEEN THE LATEST FROM CRAFT? When you have talented animators and a ton of client work you’re excited about, you create a video. CRAFT’s list of clients is growing. We’ve been busy designing collateral, filming videos, developing websites, earning media, creating logos, and making ads. To showcase our cutting-edge work, we crafted [READ MORE]

Aug 18 2015

Fighting for Small Businesses

Posted by: John Randall

We produced this video for the U.S. Chamber of Commerce, educating small business owners about the PACE Act and urging them to contact their elected officials to demand they support it. This act will protect small business owner, ensuring health premiums don’t rise for millions of Americans.    

Aug 12 2015


Posted by: CRAFT

HELP US WELCOME THE NEWEST MEMBERS OF OUR TEAM ★★★ AS REPORTED BY POLITICO: Lauren Sinclair joins CRAFT from FleishmanHillard Chicago. Lauren has a background in health care and corporate public affairs and will help lead CRAFT’s digital, social, and branding accounts. Jane Connors, former client strategist at Engage and online strategist with Ketchum, joins [READ MORE]

Jun 30 2015

Do You Know What June 30th Is?

Posted by: CRAFT

SOCIAL MEDIA IS HERE TO STAY ★★★Today, marks the 6th annual social media day or #SMDay. Whether you tweet, post, snap or insta, you have to agree that social media has a profound impact on our lives, influencing the way we shop, work, exercise, travel, and vote. SIX KEY SOCIAL MEDIA TAKEAWAYS FOR COMMUNICATIONS EXPERTS [READ MORE]

Jun 02 2015

District of CRAFT: Ever Wonder How They Build Those Huge Cranes?

Posted by: CRAFT

EVER WONDER HOW THEY BUILD THOSE HUGE CRANES? ★★★ We did. CRAFT CLIENT MILLER & LONG CHALLENGED OUR TEAM TO VISUALLY CAPTURE THE ASSEMBLY OF A CONSTRUCTION TOWER CRANE. As you can see, only a video can do the process justice, showing the giant crane coming to life next door, just one block from the [READ MORE]