Music is a powerful tool in advertising. It can define a brand identity or help target the ideal audience. From the catchy ad jingles that dominated postwar American radio and television to the indie-pop music that lingers in modern commercials, advertisers have used music to get their brands into our heads—sometimes years after their campaigns [READ MORE]
“The man who does not read good books is no better than the man who can’t.” — Mark Twain Below you will find the reading selections of everyone at CRAFT. This list is not made up of our “favorite” reads, but rather the books that made us think, laugh, learn, and grow. These are the [READ MORE]
For most of us going to the movies means two things: lots of trailers and lots of snacks. It turns out, however, that the popcorn and chewing gum you’re indulging in may actually be effecting the way your brain receives advertisements. A recent study published in the Journal of Commercial Psychology suggests that the simple [READ MORE]
Programmatic ad buying, which is what CRAFT Levers does, plugs into and enhances every part of a campaign. As the latest installment of AdExchanger’s Data-Driven Thinking points out, programmatic advertising, while not a strategy in and of itself, is strategic in its application. Programmatic is the hub at the center of any integrated digital marketing [READ MORE]
Quick, what sites performed best for your most- recent network campaign? What drove the most clicks? What about conversions? Media buyers and planners need to know these answers to key questions to better plan, execute and optimize existing and future campaigns. Yet, many do not, and cannot, know these answers. Why? Because of a lack of transparency. [READ MORE]
CRAFT is bound by talented individuals who share creative aptitude, technological expertise, strategic thinking, and political or public affairs campaign experience. John Randall shares all of these. John Randall’s experience, skills, and talents make him perfectly suited for the job as CRAFT’s Director of Digital. We know all about John’s thoughts on digital strategy and thought we’d share [READ MORE]
We are excited to announce that CRAFT | Media/Digital has been named a 2013 Google Engage All-Star. Digital Advertising and Marketing Specialist, Andrew Burk, managed the online advertising campaigns during the length of the contest. This win represents CRAFT’s ability to achieve growth for our clients by both meeting and exceeding specific online advertising and [READ MORE]
You’ve probably heard the word GIF thrown around lately. GIF is the acronym for graphics interchange format. They’ve made a comeback online in the past few years thanks to online channels such as tumblr, reddit, and even Twitter. Once a forgotten relic of the dot com boom, gifs now present an interesting marketing and communications [READ MORE]
You’ve seen them on your local news, late night talk shows, and every manner of web videos. It’s one way we capture the thoughts and ideas of every day people, instead of actors or paid spokespersons.
The massive growth of social media in recent years is both a gift and a curse. On one hand, sites like Twitter and Facebook give everyone a chance to contribute to the online conversation.