DIGITAL ADVERTISING INTERN - CRAFT Media Digital - PR News 2017 Digital Agency of the year

DIGITAL ADVERTISING INTERN

CRAFT seeks highly motivated, resourceful individuals that are eager to stand on the front lines of today’s most  contentious public affairs campaigns, high-profile policy debates, notable non-profit initiatives, and high-stakes  corporate communications campaigns. CRAFT| Media/Digital is a public affairs, public relations, and corporate  branding firm, and the work we produce is a reflection of our clients’ views. 

Summary: CRAFT’s digital internship provides a unique, hands-on experience to contribute to exciting projects for  CRAFT’s clients. Responsibilities include client research, monitoring and producing content for client advertising  campaigns, data entry, and assisting the digital team with client projects. The digital intern will also work  collaboratively across channels with other firm employees to coordinate project goals and work duties. 

RESPONSIBILITIES 

  • Conducting research and analysis of digital and social advocacy campaigns, and the digital advertising  ecosystem. 
  • Assisting in trafficking and executing online advertising campaigns within social media platforms like  Facebook, LinkedIn, Pinterest, and Twitter, as well as Google Ads and programmatic platforms.
  • Assisting in reporting/analyzing campaign performance. 
  • Editing ad copy. 
  • Gathering assets for digital creative.  
  • Participating in internal and external meetings. 
  • Using computer applications such as spreadsheets, word processing, Internet browsers, calendar, e-mail,  and database software in performing work assignments. 
  • Other projects and duties as requested, directed or assigned. 

JOB KNOWLEDGE, SKILLS, AND ABILITIES 

  • Basic understanding of the digital advertising ecosystem 
  • Basic familiarity with advertising KPIs and the conversion funnel is preferred 
  • Ability to multitask, prioritize projects, and meet deadlines. 
  • Ability to work successfully in a team environment and communicate effectively. 

WORK ENVIRONMENT 

  • Hybrid work model.  
  • Required to sit for extended periods of time.  

TO APPLY 

To apply, send your resume and cover letter as PDF documents to internships@craftdc.com