District of CRAFT Archives - Page 2 of 3 - CRAFT Media Digital - PR News 2017 Digital Agency of the year

BUELLER? BUELLER?

The National Retail Federation partners with CRAFT to execute a sharp new digital and television advocacy campaign that pays homage to the 1980s classic, “Ferris Bueller’s Day Off.”

Ben Stein reprises his iconic role to carry NRF’s message that tariffs are hidden taxes that don’t work–creating a cheeky television spot that is unlike anything typically produced by D.C. trade groups.

Watch all three videos below.

The campaign features placements on “Fox & Friends,” “Roseanne,” and “Saturday Night Live.” In just over a week, the ad has been viewed over half a million times online, and generated coverage by outlets including:

Tariffs are B-A-D Economics (60-seconds)

Tariffs Aren’t Boring, They’re Scary! (30-seconds)

Tariffs are B-A-D Economics (30-seconds)

★  PR NEWS awarded CRAFT | Media/Digital the 2017 Digital Agency of the Year.

We are honored by this recognition. Thank you to our clients and our dedicated team. Hard work. Great ideas. Outstanding people. It’s a #winning recipe.

PR NEWS also awarded CRAFT the 2017 Public Affairs Campaign of the Year for our effort to stop the BAT Tax on behalf of the National Retail Federation.

Everybody hands go up…

★ Winning feels good. That’s why we strive to win for our clients every day. It’s in our DNA. Over the past few months, CRAFT has racked up a few wins of our own. Check out some of our work and our team gaining recognition from fellow communications colleagues and professionals.

 

PLATINUM PR & AGENCY ELITE AWARDS

  • This week, CRAFT won an elite Platinum PR & Agency Elite Award. Our client, Foundation for Constitutional Government was honored in the Podcast/Video Blog category for its bi-weekly series Conversations with Bill Kristol. CRAFT was also recognized as a finalist in the Video and Public Affairs categories for our work on behalf of NRF to Stop the BAT Tax. Stay tuned for November 8th — CRAFT is a PR News’ Digital Awards finalist for Digital Firm of the Year and Public Affairs Campaign of the Year.

 

7 TELLY AWARDS

 

WASHINGTON WOMEN IN PUBLIC RELATIONS: EMERGING LEADERS AWARD

  • Director of Client Solutions, Sinead Casey, was recognized as a finalist by Washington Women in Public Relations (WWPR) at the Emerging Leaders Awards. The ELA’s honor outstanding young women in the Washington, D.C. area who have excelled in public relations and related fields. Check out Sinead’s outstanding video here!

CRAFT CONGRATULATES THE NATIONAL RETAIL FEDERATION AS CONGRESS DROPS BORDER ADJUSTMENT TAX

★ The B.A.T. tax was a BAD tax.

To protect American consumers and small business owners, The National Retail Federation partnered with CRAFT to produce a provocative and award-winning campaign to stop a job-killing, everything tax.

Congressional leadership put the final nail in the coffin Thursday, writing “We have decided to set this policy aside in order to advance tax reform.”

BIG WIN – now let’s pass real tax reform.

 

 

 

CRAFTING BIG MEDIA BEYOND THE BELTWAY
CRAFT expands its client and partnership networks into Hollywood and professional sports.

BRINGING THE HOLLYWOOD HEAT TO THE CAPITOL
★ CRAFT supported a fly-in for The Creative Coalition and Hollywood actors lobbying Capitol Hill ahead of the White House Correspondents’ Dinner. The Creative Coalition CEO, ROBIN BRONK, and actors TIM DALY  (“Madam Secretary”), JUSTIN BARTHA (The Hangover), SARAH WAYNE CALLIES (“Prison Break”), WENDY MCLENDON-COVEY (“The Goldbergs”), CHAD LOWE (“Pretty Little Liars”), KATHRINE HERZER (“Madam Secretary”), KEEGEN-MICHAEL KEY (“Key & Peele”), ALYSSA MILANO (“Mistresses”), DENIS O’HARE (“American Horror Story”), NICK SANDOW (“Orange Is the New Black”), AARON STATON (“Mad Men”), and MATT WALSH (“Veep”) made the rounds on the Hill to advocate on the importance of funding the arts and art education.

CRAFT landed exclusives for Creative Coalition’s President Tim Daly on TUCKER CARLSON TONIGHTAlyssa Milano on MSNBC, and Matt Walsh with THE NEW YORK TIMES.

DELIVERING PRO-FOOTBALL HITS AT SXSW
★  CRAFT partnered with powerhouse sports agency SSG Football and NFL players at 2017 SXSW in March. Our PR team supported MARSHALL NEWHOUSE (Oakland Raiders), ANDREW SENDEJO (Minnesota Vikings), and KERRY HYDER (Detroit Lions), as they were featured on tech panels hosted by The U.S. Chamber of Commerce and TwinLogic Strategies.

CRAFT’s PR team specializes in getting our clients’ messages and brands in front of the right audiences. Whether it’s Fortune 500 companies, top Washington trade associations, Hollywood celebrities, or professional athletes, CRAFT delivers.

Ball Tickets?

★ THIS WEEK WE ARE SWEARING IN our new Vice President of Communications, WES BATTLE. Wes’ communications leadership includes twenty years of media, political, military defense, and strategy. He will head CRAFT’s communications and media team.

A veteran U.S. Naval Aviator, Wes served as a key advisor and strategist to the Secretary of the Navy, Vice Chief of Naval Operations, and House Armed Services Subcommittee Chairman, Rep. Randy Forbes.

Wes also brings sports marketing and international consulting expertise to CRAFT, having led and developed an international campaign to successfully reinstate the sport of wrestling to the Summer Olympics. He started his career at George Magazine and covered Madison Avenue for The New York Times.

★ CRAFT ADDS SIX MORE TO THE TEAM — NO CONFIRMATION HEARINGS NEEDED. Please welcome TAYLOR MOYER, Account Executive, LINDSEY MCGOUGAN, Digital Media Analyst, JESSICA STOBER, Account Executive, JACK MILLER, Executive Coordinator, GREG SMITH, Account Executive, and KAREN REINSTEIN, Junior Graphic Designer, to the CRAFT team.

Connect with Wes or read more about him.

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“CRAFT IS AN IDEA FACTORY”
★★★ 
Recently, a trade association CEO proclaimed, “CRAFT is an idea factory.” We like that.

As a true differentiator, CRAFT’s investment in creative talent surpasses that of many agencies. Why?

The demand for killer content and messaging is rising, and the barriers to creating them are falling. These are good times. Ideas. Digital. Social. Mobile. TV. Radio. Any way to communicate more effectively and connect more closely is better.

We ignite the ideas that fuel creativity. Because creativity and strategy in equal measure provoke audiences in our digital and social world. People remember what gets their attention. And in our game, a memorable message is everything.

Emotive, inspiring content and captivating imagery is the most effective way to persuade people and engender action. That is why we design winning campaigns and collaborate with brands and trade associations to develop distinctive personalities and identities across a range of industries.

To take our clients’ creative to the next level, we built an in-house creative team of versatile artists and designers. Please meet our artists and see our work.

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Let’s see what we can create together!

WE ARE HIRING

★★★   We’re hiring three positions: ACCOUNT EXECUTIVE…Check it out here, DIGITAL MEDIA ANALYST…Check it out here, and EXECUTIVE COORDINATOR…Check it out here.

 

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CRAFT-ING PAC SUCCESS

★★★ Today’s PACs need to educate and incentivize in a matter of seconds (try 8). Old school tactics and “playing it safe” are less and less successful because they don’t align with modern consumption habits.

Fundraising strategies must combine breakthrough visual content with a mobile-first mindset.

After servicing political action committees for more than 6 years, CRAFT is officially launching CRAFT PACs — providing strategy, creative, and advertising for the future of the PAC community.

CHANGING CONSUMPTION HABITS = CRAFT TACTICS

Social media isn’t just for millennials. If your donors and prospects are “adults,” chances are they are on social media. Last year Pew Research Center reported that 65% of adults use social media.

★★★ CRAFT TACTIC: PAC content needs to be social media savvy for all generations: visually appealing, to the point, and easily digestible.

If it isn’t visual, it won’t sell. There’s a reason Instagram and Snapchat are the fastest growing communication platforms. They use pictures and videos to tell stories.

★★★ CRAFT TACTIC: Say it with a picture. Good creative doesn’t have to be expensive. It just has to be authentic.

Mobile is 🔑. The average time spent per day on mobile devices last year was 177 minutes—more than TV (168). Look up from your smartphone if you fall into this category.

★★★ CRAFT TACTIC: Try to explain it within two thumb swipes or 15 seconds. Emails, videos, and graphics should be designed for consumption on a mobile device.

CRAFT PAC SERVICES

★★★ Building a powerful PAC brand is the key to making people remember, act, and give. Email us and let’s start CRAFT-ing something together!

★ PAC videos
★ Solicitation campaign materials
★ Fundraising toolkits
★ Sharable infographics
★ Killer presentation decks
★ PAC brand and logo development
★ Message development
★ PAC websites
★ Email templates
 Email marketing and content development
 Annual reports
 Event collateral
 Data visualization tools for PAC events
 Targeted social media advertising campaigns
 Social media strategy

CRAFTIES

★★★ IT’S AWARD SEASON, AND INSTEAD OF PLAYING ALONG WITH WHAT OTHERS MIGHT RECOGNIZE AS GOOD ADVOCACY OR PUBLIC AFFAIRS WORK, LET ME INTRODUCE YOU TO THE CRAFTIES

We’re bestowing accolades in categories you might not recognize, with takeaways that show how a creative approach wins in today’s changing media environment. As you tackle your 2016 advocacy and communications priorities, think about what will stand out from the crowd, make your point, and win a CRAFTY.

★★★ 

#1. Best Use of an App for Anything Other Than Its Original Purpose.

Winner: Uber. Uber used its app to show riders how long rides would take if a New York City regulation limited additional drivers. The app allowed users to voice their support for Uber directly to the mayor.

Takeaway: They understand how to turn customers into activists.

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★★★ 

#2. Most Creative Digital Food Fight.

Winner: Jeb Bush and Hillary Clinton. Jeb and Hillary battled it out over 8 hours using Photoshop and snark to one-up each other.

Takeaway: It is better to be fun than stuffy on social—especially when you’re a candidate.

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★★★ 

#3. Best Use of Miniature Models During the State of the Union.

Winner: National Retail Federation. NRF prepared tweets and images, connecting NRF’s positions to the President’s during #SOTU.

Takeaway: If you’re going to get noticed while live tweeting, you need creative that stops people in their timelines.

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★★★ 

#4. Best Use of a 50 Foot Pole in an Interview.

Winner: Representative Sean Duffy (R-WI). Sean Duffy, an actual Lumberjack, gives an interview to CNN’s Chris Moody on the congressman’s own terms.

Takeaway: The line between hard hitting journalism and entertainment is blurring. Instead of telling your personal narrative, show a journalist what you’re about.

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★★★ 

#5. Best Use of Animals in a Video to Subtly Attack an Opponent.

Winner: Android. The “Friends Furever” ad gets buy-in from the audience before taking a jab at Android’s rival.

Takeaway: Who needs harsh attack ads? Getting an “Awwwhh” from your audience while cleverly differentiating yourself is effective and memorable.

5

 


CRAFT LAUNCHES CONSUMER ADVOCACY, HEADED BY CORY MARAN

★★★ Changes in media consumption have given birth to a new generation of activists – consumers. These new activists are impacting regulatory and legislative efforts by targeting brands, businesses, and industries. If you aren’t engaging consumers like they’re constituents online, then you’re missing an opportunity to activate audiences on your behalf. CRAFT’s HEAT Advocacy campaigns leverage data, digital and social media to turn customers into advocates.

★★★ CRAFT’s CORY MARAN, a rising expert in advocacy campaigns, will officially head up CRAFT’s latest consumer advocacy program.

→ → →Learn more about CRAFT’S CONSUMER ADVOCACY here.


QUICK READ

★★★ In case you missed it, check out CRAFT’s  recent piece on how digital democracy is turning consumers into activists. The article shares how companies like UberAirbnbUnited Healthcare, and People Magazine aren’t relying on traditional lobbying to protect their interests. Audience interaction with media and politics is forcing dramatic change. Read the MediaPost here.

 

LEADING THE CHARGE

★★★ CRAFT’s HEAT Advocacy drives consumer and constituent engagement like never before. Here are some of the latest battles we’ve waged on behalf of our clients:


1.
West Virginia wanted to become the 26th Right-to-work state. CRAFT helped make it a reality.

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★★★  The West Virginia Workplace Freedom Coalition partnered with CRAFT to help pass Right-to-work legislation in the state legislature. The stakes were high, with West Virginia poised to become the 26th Right-to-work state.

West Virginia’s business climate presented an uphill battle: a state with deep union history, with recent job loss, looking for an economic solution that appeased all interests.

CRAFT executed a multi-phase campaign, designed around the legislature’s interim and regular sessions, driving constituents to urge elected officials to make the “Workplace Freedom” bill a priority in the 2016 general session.

CRAFT built the campaign infrastructure and produced its digital and social media advocacy, targeting individuals most likely to support freedom, fairness, and choice in the workplace.

With the opposition dedicating heavy resources towards this campaign, we faced a competitive environment. Given near certain expectations of a veto from the Governor, we knew we had to reach as many elected officials as possible. Our campaign drove individual letters from constituents of each of the 34 state Senators, and 82 of the 100 Delegates.

As a result, the legislation not only passed in both the state House and Senate —  it did so with a veto proof majority.

At a time when relationships are in constant flux with changing offices and staff, campaigns like this one are letting elected officials know what the electorate really wants.


2.
New York restaurants were singled out by Governor Cuomo. CRAFT gave constituents a platform to voice their concerns.

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★★★  Governor Cuomo wanted to raise the minimum wage to $15 an hour only for fast food workers in New York State. His scheme included circumventing the legislative process by having an unelected board mandate the increase. Besides utilizing an unfair process, the wage increase discriminated against the fast food industry, potentially crippling small businesses in local communities. On behalf of a coalition, which included the National Restaurant Association, the NFIB, and the International Franchise Association, CRAFT launched a campaign to educate New York residents of the unreasonable act and encourage them to express their outrage over it. The campaign targeted conservatives with small business interests in Republican represented districts, generating hundreds of emails to the unelected board protesting the unfair measure.  

Generated hundreds of letters to board members
Delivered over 400,000 ad impressions to 175,000 people
Ads produced 8,769 website visits

 

3. Franchisees faced a discriminatory fight in Kansas City. CRAFT leveled the playing field.

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★★★ Kansas City Mayor Sly James and the City Council proposed a discriminatory minimum wage increase that would have only affected small business franchisees. The proposal would have forced many small business owners to close their doors, since they were going to be treated differently than non-franchised small businesses.

On behalf of the International Franchise Association, CRAFT developed and implemented a campaign to raise awareness of the unjust proposal. The campaign deployed a landing page, radio and digital advertising targeting the Mayor, city council members, and their constituents. By doing this, we applied direct pressure on the key decision makers, demanding equal treatment for franchise business owners and forcing policymakers to reconsider the measure. Ultimately, the discriminatory language was stripped from the final version of the legislation – a win for small business owners in Kansas City.

250,000 Kansas City residents reached on Facebook
5,180 clicks to the website
Over 2.6 million impressions


WE ARE HIRING
 

We’re hiring Account Executives. Learn more about managing accounts at our cutting-edge agency here.