Our Blog

Aug 03 2016

Instagram believes in ghosts. Do you?

Posted by: CRAFT

ICYMI: Instagram unleashed its newest update yesterday — Instagram Stories — and it looks just like Snapchat. They say imitation is the sincerest form of flattery. The social media jury is still out. Our take on this… at the end of the day, platforms are simply formats. It all comes down to well-crafted, timely content. [READ MORE]

Jun 25 2014

Can You Hear Me Now?

Posted by: John Randall

Vanity = lack of real value; hollowness; worthlessness. Vanity Metrics = See above. Unfortunately, Vanity Metrics—Likes, Opens, and Follows—are exactly what associations, campaigns and companies use to determine success with regard to social and email campaigns. Make no mistake, building these communities is incredibly important, but that is only the beginning of the process. You [READ MORE]