CRAFT develops and executes media-agnostic advertising and marketing campaigns that stand out and cut through “the noise” to achieve our clients’ objectives. CRAFT has a reputation for creative ad buying and marketing strategies. Beyond digital, we place ads on broadcast and cable television, design and coordinate direct mail campaigns, develop eye-catching out of home advertising, and leverage experiential marketing.
CRAFT specializes in corporate communications focused on positioning clients with D.C. audiences and influencers. CRAFT has developed “You Are the Brand” executive positioning and strategic communications counsel for C-Suite executives, identifying and securing opportunities for clients to proactively engage and articulate their organization’s goals and values. We have also introduced a unique CSR communications approach — “Communicating Impact” — to help clients shape and deliver their corporate impact story to lawmakers, align with policy objectives and address constituent priorities.
CRAFT’s approach to public affairs and advocacy combines proven tactics with cutting-edge solutions. Each strategy is customized and built upon driving high-quality, high-impact engagement with key influencers who shape opinion, reputation, and policy. Our team leverages earned and paid media, digital strategy, stakeholder and third party engagement, and campaign-style advocacy tactics to deliver tailored messages to the most influential audiences via the most relevant channels.
CRAFT’s communications and media team creates winning public relations strategies across all media to elevate our clients’ brands and make lasting impacts. We place our clients in national media publications, on television or in specific trade press. Our team’s combination of media, legislative, and public relations experience positions our firm to interact with major news outlets across the country on our clients’ behalf to successfully navigate an ever-changing media environment.
Exceptional creative is at the heart of every CRAFT campaign. Our team of in-house designers, artists, and producers develops compelling creative that cuts through the clutter to capture attention and forge a connection with issues and brands. Our team delivers turn-key creative — video, advertising, marketing, events, print materials — to help our clients bring their story to life, stand out, and win.
Our team of social media strategists, user interface and user experience professionals, and in-house developers help our clients scale their digital presence into the future. Our campaigns are data-driven, targeting audiences wherever they are. CRAFT sits on the leading-edge of advertising tactics and technology, and was the first agency in D.C. to deploy a programmatic digital trading desk to better manage campaigns and deliver unmatched results.
CRAFT’s events and experiential marketing campaigns focus on producing innovative, buzz-generating events and experiences. From employee town halls, to industry forums, issue roundtables, and must-attend events, we help clients create meaningful interactions that engage stakeholders, spur active participation, and elevate their brand and issues.
CRAFT understands just how quickly opportunities and threats can materialize, and the impact rapidly changing events can have on reputation. We work alongside our clients advising on strategies to enhance and protect reputation. Our team has extensive experience in strategic positioning, message development, media training, and helping clients navigate complex situations and protect their license to operate.
CRAFT has built a reputation for managing and winning legislative and regulatory fights at the local, state, and national level. Our team has executed campaigns in markets across the country, including advertising, field operations, grassroots and coalition strategies, working in close coordination with lobbying and government relations teams.