Vine – You’ve heard about it. You’ve seen your friends use it. But what exactly is it?
Vine is a new social media app that allows users to share 6-second loopable videos. Think of it as Twitter with video. It’s a new way for people to communicate and share experiences with each other.
It’s also quickly becoming a new tool that communications and PR professionals are using for clients.
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It happens every once in a blue moon. You’re on your computer (about to get in your YouTube fix for the day), when you run into a monetized ad. But this isn’t just any click-through diatribe. No, this ad is tailored to your liking. So much so that you forget about the video of the dancing cats in sombreros and get lost in the content-richness of the ad. Welcome to the world of native advertising.
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