Our Pursuit

CRAFT Takes Political Campaign Tactics, Tools and Technology to Organizations, Associations and Brands.

CRAFT is a new type of agency for a new era of marketing, advertising, and advocacy. Born out of the political campaign battlefield, CRAFT understands how to target audiences with compelling messages that incite action. Wherever people consume information...via television, radio, tablet, smart phone...in broadcast, digital, social media, new media, blogs... we reach them. We are driven by creative. Devoted to data and metrics. Eager to take risk. Consumed by client service.

Our campaigns win by moving opinion, changing legislation, and elevating brands. Our clients sell products, propose ideas, communicate opinions, tell stories, and leverage influence. They are "Fortune 500" corporations, global brands, and startup-businesses. Some of our clients are members of Congress, influential associations, think tanks, and issue groups.

Many of our campaigns have won awards and some have made history.

Our Services


  • Search, Display & Social
  • Video & Pre-Roll
  • Premium, Contextual & Mobile


  • Issue Advocacy
  • Message Development
  • Crisis Communications
  • Earned Media
  • Online Grassroots Engagement
  • Reputation Management


  • Strategy, Management & Maintenance
  • Website & App Development
  • Analytics
  • Online Marketing, Fundraising & List Building


  • Media Strategy & Concept Development
  • Scripting & Storyboarding
  • Pre-Production, Production & Post-Production
  • Editing & Trafficking


  • Multi-Media Marketing and Branding
  • Digital, Print & Outdoor Advertising
  • Illustration, Info-graphics & Data Visualization
  • Website & Application Design
  • Print & Digital Collateral


  • Television Guest Booking
  • Crisis Response Strategy
  • Reputation Management
  • Audience & Stakeholder Engagement


  • Strategy & Community Building
  • Content Creation & Design
  • Conversation Monitoring
  • Sentiment Analysis


  • Strategy & Creative
  • Modeling, Targeting & Placement
  • Optimization
  • Competitive Analysis


  • Television Guest Booking
  • Story Formulation
  • Media Monitoring
  • On-Air Coaching & 
  • Post-Interview Packaging

CRAFT Sizzle Reel

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Center for Capital Markets

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More Time for Full Time

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XAPP Media

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Our Team

Brian Donahue

Chief Executive Officer & Founder

Jared Michael

Chief Operating Officer & General Counsel

Becky Boles

Senior Vice President and Managing Director

Layle Nelson

Senior Vice President of Public Affairs

Wes Battle

Senior Vice President of Communications

Sridhar Shankar

Director of Technology

Sinead Casey

Vice President of Client Solutions

Evan Gassman

Vice President of Client Solutions

Isabelle Leichtman

Director of Operations

Brian Grossman

Director of Public Affairs

Stark Sutton

Director of Public Affairs

Liz Barnett

Senior Communications Manager

Joe Sangiorgio

Associate Director of Media

Curtis Robinson

Senior Counsel Media Strategy

Bryan Levine

Director of Production

Mark Owen

Account Manager

Jessie Brown

Account Manager

Harish Iyer

Web Programmer

Nick Maggio

Account Manager

Bess Eastman

Account Manager

Madison Sternberg

Senior Advertising Manager

Chad Sherman

Senior Video Editor

Michelle Raabe

Graphic Designer

Drew Dettra

Junior Graphic Designer

Nikki Slade

Senior Account Executive

Annette Lee

Operations Coordinator

Taylor McGrath

Senior Account Executive

Shannon Douglass

Production Specialist

Our Clients

Contact Us

Let’s Craft Something Together!

Ready to integrate your brand’s campaign?

Contact us via the form below and we’ll schedule a meeting or grab coffee to talk shop.

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(202) 525-4872

1600 K Street NW Suite 300 Washington, DC 20006