Emotional Ads
CRAFT| Media/Digital Partner Brian Donahue discussing the impact of culture and emotion in two classic political ads on C-SPAN’s “Washington Journal.”
https://www.youtube.com/watch?v=WYD4yTNg_44&feature=youtu.be
Watch the ads discussed here:
1952 Eisenhower Political Ad – “I Like Ike”
1964 LBJ Political Attack Ad – “Daisy”
Testimonial Ads
Brian Donahue discusses the validating effect of real people telling real stories about candidates in testimonial ads — an important development this cycle.
https://www.youtube.com/watch?v=BNydnF8WtLY
