Brian Donahue on C-SPAN "Washington Journal" - CRAFT Media Digital - PR News 2017 Digital Agency of the year

Brian Donahue on C-SPAN “Washington Journal”

Emotional Ads

CRAFT| Media/Digital Partner Brian Donahue discussing the impact of culture and emotion in two classic political ads on C-SPAN’s “Washington Journal.”

https://www.youtube.com/watch?v=WYD4yTNg_44&feature=youtu.be

Watch the ads discussed here:

1952 Eisenhower Political Ad – “I Like Ike”

1964 LBJ Political Attack Ad – “Daisy”

Testimonial Ads

Brian Donahue discusses the validating effect of real people telling real stories about candidates in testimonial ads — an important development this cycle.

https://www.youtube.com/watch?v=BNydnF8WtLY