CRAFT seeks highly motivated, resourceful individuals who are eager to stand on the front lines of today’s most contentious public affairs campaigns, high-profile policy debates, notable non-profit initiatives and high-stakes corporate communications campaigns. CRAFT| Media/Digital is a dynamic public affairs and communications agency that works with a wide range of clients- from local and emerging brand companies to trade associations and advocacy organizations.
JOB DESCRIPTION
FLSA STATUS: EXEMPT
Reporting Relationship: This position reports to the Director of Media
Summary: A CRAFT Digital Media Manager/Advertising Manager is an enthusiastic team player who’s ready to tackle any campaign, big or small. The Advertising & Media Strategist is responsible for assisting with the day-to-day management of advertising campaigns, working with the account team and CRAFT’s vertical teams to plan, present, and execute a strategy. They can easily turn data into a campaign narrative, guiding their colleagues and clients throughout the marketing process.
The Digital Media Manager launches advertising campaigns, optimizes, develops real time ad performance dashboards, and compiles thoughtful campaign reports. They build strong vendor relationships and coordinate with them when needed. They’re excited to tackle federal and state policy issues, reach legislators, leverage influencers, and drive grassroots audiences to take advocacy action.
Responsibilities:
- Assist in developing advertising plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables.
- Execute traditional and digital advertising buys. (This includes initiating insertion orders and placing ads programmatically.)
- Implement and maintain tracking pixels/tags across web properties to ensure accurate conversion tracking, audience building, and campaign optimization is in place for all paid media efforts.
- Monitor campaign performance and communicate recommendations across the leadership, accounts, and client teams.
- Compile mid-flight and post-campaign ad reports that capture key data points and tell a compelling narrative.
- Build and maintain strong vendor relationships to ensure CRAFT has access to the latest and greatest ad tech and digital service offerings across the industry.
- Develop deep expertise in Meta Business Manager, Google Ads, Google Tag Manager, Google Analytics, and other platforms on a client-by-client basis.
- Stay up to date on industry trends and emerging tactics and platforms.
- Additional projects as assigned by CEO, COO, and VP’s.
Expected Professional Skills:
- Understanding of the digital advertising ecosystem; a strong familiarity with digital advertising platforms.
- Experience placing tracking pixels/ tags
- Experience with Meta Business Manager, Google Ads Manager, Google Tag Manager, LinkedIn Campaign Manager, and Google Analytics.
- Ability to multitask, prioritize projects, and meet deadlines. Execute high-quality work under tight deadlines with strong attention to detail.
- Ability to work successfully in a team environment, as well as independently, and exercise sound professional judgment.
- Knowledge of DSPs, SSPs, and ad exchanges is a plus
- Experience with Google Data Studio, Supermetrics, Tableau, Power BI, or other data visualization software is a plus
