Amplifying Policy Initiatives - CRAFT Media | Digital

Amplifying Policy Initiatives


Public Affairs & Advocacy

Thought Leadership

Little was known about Verizon’s commitment to CSR projects and policy initiatives within the Capitol. Verizon’s Public Policy team hired CRAFT to amplify these initiatives and position them as thought leaders.

We focused on key policy areas including privacy, 5G, and corporate values like criminal justice reform and diversity and inclusion. Digital advertising, video, events, strategic partnerships, and creative collateral formed a communications platform that delivered Verizon’s messages to key audiences.

The Online Privacy campaign generated over 1.8 million impressions and reached over 16,000 policy influencers. CRAFT also received a bronze Telly Award for the campaign video. During Emergency Preparedness Month, we assembled a recess packet that Rep. Vincente Gonzalez (TX-15) promoted via Twitter.