Defending Consumers - CRAFT Media Digital - PR News 2017 Digital Agency of the year

Defending Consumers

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When the retail industry comes under attack from regulators, labor activists, or other sectors, the National Retail Federation calls on CRAFT to defend its members and consumers. CRAFT was awarded Public Affairs Campaign of the Year for our work on behalf of NRF to stop the Border Adjustment Tax from ever seeing the light of day in Congress. We launched a broadcast television and digital ad campaign, parodying a classic Billy Mays style infomercial, branding the “BAT Tax” as a cleaning product that taxed everything. The campaign was covered by publications such as AdWeek, Vox, Axios, and The Hill. Congress soon after abandoned the proposal.