The Creativity Behind the CRAFT
Thirteen milliseconds. According to MIT, that is how long it takes the human brain to process visual content. This statistic is not lost on marketers who aim to immediately engage consumers. Suddenly overwhelmed with visuals, good design is what helps consumers sort through the good, the bad and the ugly.
In the rush to meet deadlines, creativity often takes a backseat. However, smart companies know creativity and good design cannot be compromised in the interest of time. In fact, adopting a design-centric marketing strategy can significantly improve a company’s bottom line. Research shows that companies who invest in design, like Apple and Coca-Cola, have a clear advantage. After all, promotion and brand recognition are built on images. Overall, when companies emphasize creativity to create visual content they can control how consumers perceive the brand and increase engagement.
In a tightly controlled industry like politics, embracing creativity is what makes CRAFT’s campaigns unique. We believe in the power of storytelling and images to stun, persuade and capture the audience’s imagination. This is why CRAFT harnesses the power of creativity to deliver messages and inspire action. In politics, this translates to votes and engagement. Similarly, in public affairs this means controlling the message to build reputation, recognition, and manage crises. Take this creative-centric strategy with our integrated channels approach to media and you have a well-CRAFTed campaign.