District of CRAFT: I Have a Few Questions for You
1. HAVE YOU SEEN THE LATEST FROM CRAFT? When you have talented animators and a ton of client work you’re excited about, you create a video.
CRAFT’s list of clients is growing. We’ve been busy designing collateral, filming videos, developing websites, earning media, creating logos, and making ads. To showcase our cutting-edge work, we crafted this animated video. Here are just a few of the clients we featured: the U.S. Chamber of Commerce, Mitsubishi Heavy Industries, National Propane Gas Association, National Restaurant Association, Xapp Media, Miller & Long D.C., Broadband for America, Balance Gym, Pillsbury Winthrop Shaw Pittman LLP, and the International Franchise Association.
2. HOW DO YOU CHANGE THE AFFORDABLE CARE ACT? Some might think it was impossible, but CRAFT helped make it happen. CRAFT led an advertising campaign to shore up support for the PACE Act, which would allow states to define how many employees make up a small business. It was passed by Congress and signed by the President. The site featured a video that we created.
Videos fuel activity: Websites with videos have an 86% higher signup conversion rate than those that don’t.
3. WHAT CAN YOU DO TO END HOMELESSNESS IN D.C.? As a commitment to the community, CRAFT recently partnered with Miriam’s Kitchen to redesign and relaunch their website. Miriam’s is committed to ending homelessness in D.C. by 2017. Everyday they provide healthy meals, case management, therapeutic support, and mental health care. Checkout their new site to see how you can get involved.
Did You Know…
CRAFT’s digital animation lead, Nadav Kessous, has a Master’s degree in Visual Effects from Savannah College of Art and Design? He has worked on feature films such as “Fast Five” and “Red Tails” (Pixomondo, George Lucas Production), as well as “Titanic 3D,” “The Avengers,” and “Abraham Lincoln: Vampire Hunter.”
BRIAN DONAHUE | JARED MICHAEL | CAITLIN DONAHUE | JOHN RANDALL | LEIF LARSON | JAMES KROL | SRIDHAR SHANKAR | JOE GREELEY | KEN JAFFE | MATTHEW ATKINSON | EVAN GASSMAN | LAUREN SINCLAIR | SINEAD CASEY | CORY MARAN | JANE CONNORS | NADAV KESSOUS | ALICE LY | NATALIE TALIS | BRYAN LEVINE | KRISTEN PATUTO | JOSH FALZONE