The Perfect Pitch - CRAFT Media | Digital

The Perfect Pitch


Soccer — Futbol — The Beautiful Game.

World Cup 2014 has kicked off and believers, brands, and band-wagoners are getting in on the action.

Much of what it takes to be the best of the best on the pitch also goes on in agencies with creative teams as they put themselves through the same wringer.

Practice –> Every day thinking through the strategy, execution, and campaign creative. Eat, sleep, breathing the concept.
Conditioning –> Researching, going to conferences, participating in Hack-a-thons, etc. The creative industry is a constant meet-up, always ideating, always creating.
Scrimmage –> Team unity and fine tuning to understand what’s working, and what part of the campaign needs optimizing.
Game Day –> Pitching the perfect campaign to your client, winning that coveted business, or exceeding expectations on ROI. IT’S ALL ABOUT DELIVERING.

Just like the final 23 roster, agencies rely on specific team members to deliver on unique responsibilities. When it comes down to performance, soccer players aren’t that different from agency professionals:

They say defense wins games, and when you think about it, it truly wins campaigns too.

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